Tag: consumer behaviour

The way customers communicate with companies has evolved rapidly, which is why businesses are now placing a greater focus on delivering on the unprecedented flexibility and convenience demanded by customers. To avoid being left behind by competitors and new technology-centric entrants in the marketplace businesses are deploying unified communication solutions as a business imperative.

From video games and live streaming, to advertising and internet consumption, we looked at where consumers are spending their time and money in the latest industry insights from the Africa Entertainment and Media Outlook 2022-2026.

A record sell-off coupled with a shifting economic backdrop mean opportunities in global fixed income markets have appeared. It has been an extraordinary time for bond markets. As an asset class, fixed income is often seen as equities’ boring cousin, particularly over the past decade of low yields. Recent months, however, have been anything but boring, albeit for the wrong reasons.

For over a hundred years, Kodak held a near-monopoly on the manufacture of cameras and photo production. In 2007, the introduction of the digital camera resulted in film camera sales falling to almost zero, which led to the company filing for bankruptcy in January 2012.

Businesses and consumers alike have had to weather several shocks over the past two years. In this article, I advise how businesses can make 2022 a year for rebuilding and taking advantage of new opportunities. During 2020, 42% of small businesses closed during lockdown, according to financier FinFind.

The global pandemic has affected meetings, conferences, and events in their tracks. Like every other industry, the events industry went through an unprecedented time, and had to reinvent itself in order to survive. The pandemic accelerated the digital world, and customers are now open to the idea of digital events alongside face-to-face.

Is access the alternative to ownership? In 2011, the sharing economy was dubbed by Time magazine as one of the ‘Ten ideas that will change the world’ and it has been widely hailed as a major growth sector, by sources ranging from Fortune magazine, to the World Economic Forum, to former President Obama.

Traditionally, cybersecurity entailed a reactive approach where organisations used learnings from previous compromises to improve their defences. With technology evolving and people embracing the likes of mobile wallets, banking apps, and other solutions to manage transactions, businesses must rethink how best to bolster anti-fraud mechanisms. The answer lies in artificial intelligence (AI).

Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they can also add to the complexity of the day-to-day.

As consumer behaviour continues to change due to the impact the global COVID-19 pandemic has had both on business and individuals – retailers are increasingly having to position themselves to provide omnichannel services that can meet these evolving digital consumer expectations.