Marketing & Selling

The Pretoria High Court has ordered the cancellation of many trade marks in the name of LA Group (Pty) Limited, including for POLO and logos which include a polo player and pony.  The court found that the marks were not distinctive and do not function as a badge of origin.    

Our research shows while the type of industry will greatly influence customer experience (CX), ultimately it is a matter of choice and first contact resolution. The importance of CX and the value a business places on the experience clearly depends on the industry – but when customers have the option to choose, CX becomes critical.

Despite the global shift to digital marketing and mobile platforms, the unique African retail environment will rely on in-store experiences to drive sales for the foreseeable future. While retailers on the continent might be tempted to simply adopt best practices from the United States and the United Kingdom, those more developed markets do not have the same obstacles that exist locally.

Every family has a culture. That culture is reflected in the way that communication takes place, how they dress, what they eat and the type of humour that resonates for them. Any stranger entering that home for more than a few hours, will need to make it their business to read the environment so that they don’t offend anyone at worse case, or look strange at best.

Companies can become more profitable through website audits, it enables them to discover new revenue opportunities, uncover the most profitable areas of search and also shows their online presence profitability. Digital marketing should always start with an audit, it could benefit any business aiming to increase its online presence.

With more and more of our world becoming digitally dominated, always-on and always connected, consumers literally have a world of choice when it comes to obtaining the products and services they need. Pricing is no longer a real point of differentiation, and the ability to deliver an excellent Customer Experience (CX) is more important than ever.

While it has become easy to fall into the trap of only paying lip service to customer experience (CX), it is one of the most important aspects of doing business in 2020. But how can companies differentiate themselves when their customers have so many different and unique options available to them?

Research shows the majority of businesses are only ‘okay’ in the eyes of their customers, so how do they bridge this expectations gap?

New report underscores how increasingly important it is for local businesses to engage effectively with the rapidly-growing number of consumers who leave online reviews on multiple social media platforms. We have released our first Annual Online Review Survey results, which show that South African consumers are well up to speed with their international counterparts regarding online reviews and local messaging.

Thanks to automated software, we have a wealth of real-time business data right at our fingertips. The result is that it’s all too easy for a medium business or scale-up to become too obsessed with the wrong metrics, and often at the expense of measuring and managing the things that really matter.