Force for Good – The Power of Healthy Masculinity

By Craig Wilkinson

Force for Good is a bold and refreshingly balanced exploration of positive masculinity. It inspires men to become powerful forces for good in a world that desperately needs them to step into this role.

The book challenges the extremes that often shape discussions about masculinity. On one side lies aggressive dominance. On the other hand lies passive disengagement. In contrast, the book presents a vision of healthy masculinity that is strong yet gentle, fierce yet safe and confident yet humble.

Men are meant to be powerful

At its core, the book asserts that men are meant to be powerful. It argues that this power matters only when men use it in the service of what is good. Many people misunderstand power or view it negatively. However, power remains essential for fulfilling one’s potential and meeting the needs of those who depend on men. Power itself is neutral. A man’s choices determine whether it becomes a Force for Good or a source of harm.

To guide this journey, the book divides its message into three parts: Being Man, Becoming a Force, and Doing Good. Each section builds a compelling case for the value of healthy masculinity. Wilkinson explores both the internal and external battles men face. He traces the journey from boyhood to manhood and highlights the sacred responsibility to grow in strength and purpose.

Ultimately, Force for Good calls men to action. This call does not push them to act against others. Instead, it urges them to act for the good of others. It is a timely and courageous invitation to embrace one’s full potential. Men who rise to this challenge will truly become a Force for Good.

About the author

Craig Wilkinson is a bestselling South African author, award-winning social entrepreneur, inspirational speaker, dad coach and advocate for positive masculinity. He passionately promotes the crucial role that good men and fathers play in society.

In 2010, he founded the non-profit organisation Father a Nation (FAN) in response to the crisis of fatherlessness in South Africa. As a keynote speaker and facilitator, Wilkinson covers topics such as positive masculinity, gender-based violence, gender equality, male allyship, parenting, leadership and excellence.

He received South Africa’s first GQ Humanitarian Man of the Year Award in 2019 for his work with men in communities. In 2011, he also won the Best Economic Development Project in Gauteng. His work continues to inspire men to become strong, responsible and compassionate.