Wicked Smart

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Brilliant Ways to Do Just About Anything Better

By Douglas Kruger


Over the past decades, there have been amazing breakthroughs in behavioural economics. What if you could gather all the best ones in one place? Imagine an entire book packed full of ‘smart-cuts’.

Steve Jobs once made an interesting point: “Animals in the wild may be more energy-efficient than humans. But put a guy on a bike, and he blows past all of them”. That is because technology is “like a bicycle for the mind.”

Brilliant breakthroughs across many spheres

It turns out the landscape is filled with bicycles. If you adopt the principles, you can do almost everything faster and better. Wicked Smart captures these ideas and makes them practical.

Here you will find direct answers to critical questions. For example, “How do you get the most out of your brain?” “What is the best way to structure a team?” Or even, “How can our business be ten times cheaper or ten times faster than an industry giant?”

These insights are gamechangers. They come from trusted sources and have been proven to work in the real world. This book condenses the best brilliant breakthroughs across many spheres into one easy guide.

Whether you are chasing personal goals, leading teams, persuading others or simply interested in clever ways of living the human experience, you will find dozens of ingenious accelerators within the pages of Wicked Smart.

About the author

Douglas Kruger is a Hall of Fame global speaker and the author of several bestselling books. He is best known for enticingly counterintuitive titles such as Poverty Proof and Virus-proof Your Small Business.

He narrates his own books for Audible, and his speech on overcoming poverty has been viewed over two million times online. Douglas focuses on how great leaders can elevate human talent. He also explores how businesses can dismantle needless rules, incentivise radical-value employees and foster a culture of innovation.

His work has been featured on TED, and his columns and articles regularly appear in the media. For a little fun, he also writes novels. With Wicked Smart, he continues his mission to deliver accessible, world-class insights that spark growth, innovation and human excellence.


  • PUBLISHER | Penguin Random House SA |
  • ISBN | 9781776392483 |
  • Recommended Retail Price | R300.00 |
  • Classification | Management |




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