Steven Maier | Chief Brand Officer | Amplifin | mail me |
A unique selling proposition (USP) has to form part of the very fabric of an organisation. It needs to wrap around how employees behave towards clients, how the company approaches service, and every action and interaction within and without the business.
It is critical to creating a culture that shapes itself around clients and their unique needs. A company’s USP differentiates it from their competition. This means it is a multi-layered approach that shapes itself into what the business wants to achieve.
One of the first and most important aspects of this approach is to understanding the intricacies of all the client’s needs. This means meeting those needs with existing solutions or strategising to see how to adapt solutions to accommodate those needs.
As a debit order, card payment, Point of Sale, and enhanced services solution provider, it is key that we invest into our technology to ensure it delivers what our clients expect. This means there is a level of flexibility in how we put our technology together. We recognise the value of a consultative approach, which ensures we combine products and client expectations to create a solution that’s well-suited to their businesses.
– Frank Henderson, Consultant Manager at Amplifin
The heart of a business is connections with people
Face-to-face engagements with existing and potential clients should be a priority. Teams should connect with clients to create solutions that truly understands how they work and their unique challenges.
Industry knowledge and compliance requirements, education, training and personal relationships will deliver a cohesive package that differentiates your company. It doesn’t matter how big or small the business is, personalised service must be delivered on a continuous basis.
A strategic investment
While consultative and connected approaches form the backbone of solution development, creating a final product takes multiple factors into consideration. Teams must work with their clients to ensure solutions stay within realistic budgets, address pain points and deliver value.
Price only becomes relevant in the absence of value. For us, this translates into creating solutions that overcome genuine client pain points in ways that deliver ongoing value and are clearly visible to the client. We are agile and flexible, so we can move and change with our clients, which is a powerful value-add in the current market.
– Norman Kriel, Consultant Manager at Amplifin
Ensuring clients remain compliant with relevant regulations and industry standards must also be prioritised. A commitment to reducing client risks while ensuring the sustainability means that every “i” is dotted, and every “t” must be crossed. This is more than just compliance – it also focuses on sustainability.
If the sustainability of clients are not ensured this then becomes is a ticking time bomb for both parties – what happens when something goes wrong, or if a regulator needs to get involved? By having a vested interest in your clients being compliant means that they can and will have faith in you, and in turn, their customers will have faith in them. It’s a win-win commitment that benefits every individual and organisation throughout the value chain.
In conclusion
From bespoke solutions built to align with client expectations through collaboration and connections, building a stable of services and approaches defines a truly comprehensive and engaging USP.
It is better to walk away from business than not deliver what a client needs. Committing to collaboration and realistic solution implementation means that clients know they can trust you to deliver what they need. The ‘unique’ in your USP is how to prioritise clients at every point in their journey with you.
