Right to repair – challenges and opportunities for the automotive industry

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Troy van der Westhuyzen | General Manager | Motorvaps | mail me


New guidelines coming into effect from 1 July 2021 include that for the first time, owners of new vehicles will be able to choose where they service their vehicles, without risk to their warranty.

Prior to this landmark decision, motor manufacturers could cancel a warranty if a vehicle was not serviced at the dealership, a practice now declared incompatible with the Competitions Act.

No longer ‘locked into’ using a specific service centre

These Right to Repair guidelines published by the Competition Commission, will mean that owners of new vehicles will no longer be ‘locked into’ using a specific vehicle manufacturer’s service centre, repair shop and or parts.

This was one of the much-anticipated topics discussed at the Finance and Insurance (F&I) Summit, which took place virtually to provide industry stakeholders with up-to-date industry information and insights.

The overriding principle of what these new regulations are trying to achieve is to open up the market and enhance transformation. To date there have been many barriers to entry when it comes to the local motor retail and panel beating industry.

These new guidelines aim to open up training, tooling and opportunities to work on vehicles in areas outside of the traditional dealer networks.

It will allow consumers choice in terms of where they would like to go to have their vehicles worked on, irrespective of whether they are in service plan and or in warranty.

– Ryan Seele, Group Managing Director of Mortimer Toyota

Although I note that different regulations will apply for vehicles purchased before 01 July 2021 and those purchased afterwards, with two different sets of rules kicking in.

Challenges

While the premise of the new regulations is commendable and necessary, the biggest challenge, is going to be educating consumers about the choices they now have and what the consequences of those choices will be, particularly when choosing an independent service provider.

Although this is a set of guidelines, largely open to interpretation, there is no doubt that these changes will open up opportunity for service providers, dealers and product providers alike.

With the changes that are coming, and depending on how they are implemented at the dealership or per brand, the opportunity now exists for dealers to customise a sale in line with what a customer can afford, and tailor the package with products more specific to the needs of that customer.

By doing that, you are also opening the market more to the lower LSM market, which is a big intention of Right of Repair, and which should bring in more deals and therefore more opportunities.

Opportunities

F&Is are in a very privileged position now, in that they are going to be able to advise and actually take a client through exactly what they are offering them, including the opportunity to offer hybrid solutions where certain products may be financed and others might not.

These are all new opportunities that Right to Repair is bringing clients. I also highlight the importance of having the right products and that making sure that the client understands the products will play a big role for F&Is going forward.

Keeping customers happy with aftermarket products will continue to be key, as well customer service.

– Meyer Pheiffer of XPEL SA

I see a fruitful time ahead for F&I’s and growth, as long as everyone is forward thinking, see every challenge as an opportunity, I can only see positive things going forward.


 



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