BOOK REVIEW | Sweat Scale $ell

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Build Your Business into an Asset of Value™

By Pavlo Phitidis


An astonishing 94.6% of businesses fail to sell. They close at an enormous cost to the owner, their family, their staff and the economy. Most business owners realise too late that there are only two destinations for any business: a sale or closure. You’ve got to build to $ell.

Sweat, Scale, $ell shares real business-building stories about how ordinary business owners took charge of their fate using the Asset of Value™ method.

A practical approach

With Pavlo Phitidis, they Sweated to reshape their business to be relevant to a changing world; they built a solid foundation for Scale; and then they pressed hard to ramp up growth in preparation for $ale to create a business any buyer would want.

Pavlo draws on 25 years of direct experience in conceptualising and building businesses across four continents. Having started, built and sold 12 businesses generating in excess of $300m, he founded the Asset of Value™ method, a practical approach to build a winning business.

As co-founder of Aurik, he has worked with over 2,000 established businesses across most sectors in the economy, from family businesses to partnerships to sole business owners.

Sweat, Scale, $ell is audaciously optimistic as it shows every business owner and entrepreneur where to find growth in a no-growth economy, make an impact and secure big returns.

About the author

Pavlo Phitidis is the resident entrepreneurial and business growth content contributor for Radio 702 and CapeTalk, the presenter and host of The Growth Engines for Business Day TV, as well as a speaker at both local and international business conferences.


  • Publisher Pan Macmillan South Africa |
  • ISBN | 9781770106734 |
  • Recommended Retail Price | R290.00 |
  • CLASSIFICATION | Business, Entrepreneurship |

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