BOOK REVIEW | How to succeed in the African market


A guide for the 2020s for Businesspeople and Investors

By Winfred Oppong-Amoako

Home to some of the world’s fastest-growing economies, Africa is a hot investment destination. More than 75 per cent of companies and investors in Africa are successful. Why? And how could you reap the benefits of doing business on the continent?

In this book, business adviser, executive coach and author Winfred Oppong-Amoako presents a detailed picture of Africa’s investment environment, outlining the risks, challenges, misconceptions and opportunities, and providing a step-by-step guide for approaching the African market.

Key topics

The book covers key topics such as informal trading, China’s investment in the continent and the impact of recession on long-term GDP growth, and lays out certain factors that need to be taken into consideration before investing, such as cross-border trading, corruption, permits and legal contracts.

If you’re new to investment or a successful businessperson looking to expand your brand, How to Succeed in the African Market is an indispensable reference, giving you the information that will enable you to make informed decisions and prosper.

About the author

Winfred Oppong-Amoako is a sought-after business adviser, executive coach and author. He has studied, lived and worked in over forty countries in Africa, Asia and Europe, including Ghana, South Africa, Singapore, the UK and the USA.

He is a guest lecturer on ‘Doing business in Africa’ at the University of the Witwatersrand’s Wits Business School (WBS) and the University of Cape Town’s Graduate School of Business (GSB), and is a member of the Institute of Business Advisors Southern Africa (IBASA), Coaches and Mentors of South Africa (COMENSA) and International Coaches Register (ICR), with a voting seat on the International Certification Council (ICC).

His passion is sharing information about doing business in Africa and its leadership potential with Africans and the rest of the world.

Win­fred is the founder of 1LeadRoot, an accredited executive training and business advising company with offices in Africa, Europe and the USA. His research interests include the potential of SMMEs and African markets, and cultural intelligence for doing business in Africa. Find out more about Winfred’s work here

  • PUBLISHER | Penguin Random House SA |
  • ISBN | 9781776092956 |
  • Recommended retail price | R280.00 |
  • Classification | Business |

For more information | Surita Joubert | +27 (0)21 460 5462 mail me |