As any business owner will tell you, one of the biggest challenges they face is access to markets. In South Africa, this is especially true for small and emerging businesses. While reform and support programmes will improve the situation, businesses also have a role to play when it comes to ensuring it’s as easy as possible for the market to find them.
In the old days, that would’ve entailed things like taking out a listing in the Yellow Pages and buying whatever advertising you could afford. There were a number of problems with those methods. Not only were they costly, they could quickly become outdated if, for instance, you moved premises.
Even more importantly, those methods have become redundant in a world where three out of four customers online use a search engine to find a business, and seven out of 10 people made a purchase from a business they found using a search engine.
What businesses need today is a way to stand out online and attract new customers for free.
Enter Google My Business
Google My Business makes it easier for business owners to establish and enhance their listing with updated business info, post their latest news and offers, upload photos, and respond to reviews, among other things.
In doing so, the idea is to help small businesses stand out, engage current customers, and find new customers.
According to Ipsos research, more than 90% of people searching online want to find information related to…
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Read this article by Nivani Govinder, Head of SMB Marketing, Google South Africa, as well as a host of other topical management articles written by professionals, consultants and academics in the April/May 2018 edition of BusinessBrief.
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