Tag: target audience

Are you planning a digital marketing campaign but have no idea how to kick it off? It’s simple: start by deciding on the one big, powerful message you want to drive home, using digital platforms accessed on anything from tablets to smartwatches, and reaching people in their own digital spaces.

I will open by saying, Heritage is essentially who I am. Yes, it is tradition, but it goes beyond that. As an individual, my heritage informs a lot about me. It informs what tribe I’m from and far more insightfully how I eat, what I eat, where I go, why I go there, who I associate with and why, how I speak, how I want to be spoken to, what I wear and what I don’t, how I wear it, what I care about, what I love, who I love, what I believe and don’t, and what matters to me et cetera.

In today’s corporate world, data is power, and for a business strategy to be worthwhile, it must be supported by substantial data. Moreover, without research, it will be difficult for organisations to identify areas of improvement.

The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise brand awareness and expand market share. Last year's important trend, personalisation, continues to be relevant as customers demand that their brands understand them better.

Big brands used to tell us what was cool. Today, consumers expect brands to be more human. In fact, the higher a brand’s emotional intelligence, the more it wins. According to the Kantar Purpose 2020 report, almost two-thirds of millennials and centennials (our soon-to-be economic engine), express a preference for 'brands that have a point of view and stand for something'.

The global pandemic has affected meetings, conferences, and events in their tracks. Like every other industry, the events industry went through an unprecedented time, and had to reinvent itself in order to survive. The pandemic accelerated the digital world, and customers are now open to the idea of digital events alongside face-to-face.

The Coronavirus pandemic has shown us just how much humans crave positive, social connection. Throughout various stages of lockdown, we have seen that when people feel connected, they become happier, more engaged and highly loyal.

In the digital era, it's never been more difficult for brands to break through the deluge of information and penetrate consumer’s ever decreasing attention spans. Your brand messaging is one of the most important aspects of a marketing communications strategy. From the language used, to the tone it is delivered in, successful brand messages will result in your target audience resonating with your brand, and be more open to receiving your content.

Brands across the globe are slowly but surely coming to terms with a world in the midst of COVID-19. Doing so has resulted in major campaigns being placed on ice or pivoted to a digital execution. The latter has significantly increased as brands used the opportunity to talk to their target audience online.

COVID-19 is a global pandemic, evolving at unprecedented speed and scale. It is creating a universal imperative for governments and organisations to take immediate action to protect their people. Self-quarantine. Social distancing. Community spread. These formerly obscure terms are now everyday words