Tag: target audience
Unlocking the power of your community
The Coronavirus pandemic has shown us just how much humans crave positive, social connection. Throughout various stages of lockdown, we have seen that when people feel connected, they become happier, more engaged and highly loyal.
Break out of the inbox with smart brand messaging
In the digital era, it's never been more difficult for brands to break through the deluge of information and penetrate consumer’s ever decreasing attention spans. Your brand messaging is one of the most important aspects of a marketing communications strategy. From the language used, to the tone it is delivered in, successful brand messages will result in your target audience resonating with your brand, and be more open to receiving your content.
The (very) digital wrap-up of 2020
Brands across the globe are slowly but surely coming to terms with a world in the midst of COVID-19. Doing so has resulted in major campaigns being placed on ice or pivoted to a digital execution. The latter has significantly increased as brands used the opportunity to talk to their target audience online.
Digital commerce is no longer a priority but a necessity
COVID-19 is a global pandemic, evolving at unprecedented speed and scale. It is creating a universal imperative for governments and organisations to take immediate action to protect their people. Self-quarantine. Social distancing. Community spread. These formerly obscure terms are now everyday words
In-store retail tactics
Despite the global shift to digital marketing and mobile platforms, the unique African retail environment will rely on in-store experiences to drive sales for the foreseeable future. While retailers on the continent might be tempted to simply adopt best practices from the United States and the United Kingdom, those more developed markets do not have the same obstacles that exist locally.