Tag: target audience

I remember when social media first appeared in my life. I was 14, and a friend introduced me to this thing called Facebook. At the time, I was more consumed with playing The Sims on our desktop, making careful selections at Musica to purchase a single CD with my favourite songs, and using Encarta CDs for assignments.

On a Curriculum Vitae (CV), a person’s personal statement or objective is one of the first things any recruiter will notice. First impressions count and mastering this introductory section is critical to capitalise on any potential job opportunities.

Third-party cookies – a source of contention for brands and marketing teams since Google first announced that it would be phasing them out on Google Chrome as part of its strategy to resolve ‘competition concerns’ and prioritise consumer privacy. As of January 2024, Google was already restricting their use on some sites with the goal of eliminating them completely by the end of the year. Until last week, when the company announced that it would not be deprecating third-party cookies.  

The prospect of expanding your business to a second location might be an enticing opportunity for growth. But it’s a decision you shouldn’t take lightly. Careful planning, critical analysis, and data-informed execution are essential to ensuring your new location’s success.

Looking for a job in the marketing industry can be daunting, but if you want to show that you can promote products and services on behalf of a brand, the first step is to demonstrate an ability to market yourself. What can you do to make sure your application gets noticed and you land an interview?

In a dynamic world dominated by digital interaction, the power of connection is undeniable. The modern business landscape demands a profound understanding of omnichannel conversations as a key player for success.

Whether or not South Africa will experience a buyer’s or seller's market for property in 2024 is challenging to predict, but several factors point towards a potential buyer’s market for some time to come. The economy is expected to remain weak, which will reduce the number of prospective homebuyers due to affordability constraints.

In today's dynamic business landscape, repositioning has become increasingly significant for companies who want to maintain relevance, stay ahead of competitors, and adapt to evolving market demands. While "repositioning" and "rebranding" are often used interchangeably, understanding their distinctions is the key to unlocking the full potential of a brand's transformational journey.

More South African businesses than ever before are looking to globalise as they seek to take advantage of our country’s competitive currency, optimal time zone and low cost environment. In fact, South Africa's Business Process Outsourcing (BPO) sector experienced an average compound annual growth rate of around 25% between 2015 and 2021, according to a recent report published by Business Process Enabling South Africa (BPESA).

Are you planning a digital marketing campaign but have no idea how to kick it off? It’s simple: start by deciding on the one big, powerful message you want to drive home, using digital platforms accessed on anything from tablets to smartwatches, and reaching people in their own digital spaces.