Tag: strategy
Intent in marketing – are brands wasting millions on content?
In today’s hyper-digital world, content is everywhere. Brands are producing more than ever before – videos, blogs, reels, emails, podcasts, you name it. Yet the question we need to be asking is: is any of it working? This is a question people ask often. The answer? Not always.
Responsible AI adoption in a rapidly transforming world
In 2016 Klaus Schwab, Executive Chairman of the World Economic Forum reflected on the intersection of technology and humanity. Schwab expressed concern about how technology like smartphones could affect our compassion and connection with others, possibly depriving us of meaningful engagement.
Family business – growth and sustainability
Family businesses are economic entities ideally positioned to lead in the stewardship of ethical and sustainable practices. Legacy and wealth protection have long informed family business strategy and decisions, stemming from the unique blend of family and business - the relational approach.
More than half of South Africa’s adult population choose Capitec
Capitec, South Africa’s leading digital bank, has achieved a remarkable milestone, now serving more than half of the country’s adult population. Over the past five years, the bank's journey has included the introduction of business banking, value-added services (VAS), Capitec Connect and insurance under its own insurance licence.
Social media evolution – from novelty to necessity
I remember when social media first appeared in my life. I was 14, and a friend introduced me to this thing called Facebook. At the time, I was more consumed with playing The Sims on our desktop, making careful selections at Musica to purchase a single CD with my favourite songs, and using Encarta CDs for assignments.
A blueprint for monetising data – zero to revenue in record...
If you’re a retailer, marketplace or e-commerce platform, you could be sitting on an untapped revenue stream – your first-party data. Brands are willing to pay for access to your audience, and with the right approach, you can turn that data into a powerful, scalable revenue channel.
Continuous workplace learning – shaping tomorrow’s workforce
The pace of change in the workplace is accelerating at an unmatched rate. To thrive in this competitive environment, companies must prioritise learning (and the ease of accessing learning). They must also elevate this function to the forefront of their strategy. This focus is especially crucial given the rapid advancements in AI and technology.
Strategy in advertising is like a nerve – invisible but essential
In the world of advertising, strategy is often overlooked because it operates behind the scenes. Yet, much like the human nervous system, it plays a critical role in ensuring everything functions smoothly. The nervous system transmits signals that enable movement, sensation and reflexes, keeping the body in sync and responsive.
Trade tariffs – does the geopolitical turmoil signal China’s return?
The current pace and flux of geopolitics continue to disrupt markets, keeping investors worldwide on tenterhooks. The US/China relationship, in particular, is the most consequential bilateral relationship in the world. In a way, it is the axis around which other global events are turning.
Usage-based leasing fleet management
In fleet management, determining the optimal vehicle replacement cycle is critical for operational efficiency, safety and costs. A poor decision impacts maintenance costs and cash flow. Advancements in telematics and leasing models are shifting practices.































