Tag: sales

Spending the past two years in a pandemic-state has not only changed the face of the media landscape but has meant that the media sales industry has had to evolve to remain relevant. There is a vast amount of information around the expanding media landscape that one might feel overwhelmed by the torrent of changing advertiser needs.

Being the best doesn’t guarantee you’ll get the business. Having the best pitch does. Whether you’re looking for clients, investors or employees, you need to know how to pitch your products, services and ideas. Justin Cohen’s internationally acclaimed 6-step formula has been credited with winning some of the toughest deals and exponentially increasing sales.

Using technology to manage your company’s loss rate can have a massive impact on your bottom line. If you want to win at business, you need to become obsessed with your losses.

Sales and marketing have been playing broken telephone. Traditionally, marketing campaigns ended with delivering leads to client – and that’s where the action stopped....

Customer Relationship Management (CRM) traditionally has one of the lowest adoption rates because it is not necessarily seen as a key business application. However,...