Tag: retailers

A pandemic has hit the World, causing every country to reset and take a step back, assess its strengths, weaknesses, areas in need of development, and importantly also those priorities which now do not seem to be that important.

Free delivery has been the most powerful drawcard for retailers to attract customers to their online stores and undoubtedly, the most successful online marketing tool ever devised for ecommerce. However, this is changing, retailers are starting to offer faster deliveries to attract customers to their online store and this poses a different set of cost challenges.

The Black Friday sales frenzy can trigger our deepest emotional and cognitive responses and can lead us down a path of unnecessary spending. However, consumers can use insights from behavioural economics to empower them to make decisions that align with their individual financial goals.