Tag: Protection of Personal Information Act (POPIA)

The European Union (EU) is often overlooked in global power analyses that favour hard power, which finds expression in areas such as military strength, intelligence capabilities, or ideological exports.

The global sports industry is worth over USD 400 billion. Athletes and players who compete at a professional level often perform under conditions of stress, overexertion and overtraining. To optimise their physical performance, the industry has adopted various technologies.

For personal information to be processed lawfully and in a reasonable manner that does not infringe the privacy of the data subject, too often responsible parties are relying on consent of the data subject, which is only one of the six lawful justifications contemplated in POPIA.

Forget outdated consumer demographics and marketing personas. Even knowing your customers’ names and preferences is no longer enough. According to a Marketing & Sales Practice report by McKinsey, 71% of consumers now expect personalisation. This expectation raises the bar for customer retention and engagement.

It has become increasingly challenging to meet consumer demand for accessible data. This challenge is changing the shape of service delivery and innovation in 2025. In the first quarter of 2024, one user consumed 411.4 terabytes of data. According to MTN, the average contracted user consumes around 21.9 gigabytes of data every month.

In recent months, SABS has faced growing scrutiny. Allegations of maladministration and mismanagement have led to a comprehensive investigation by the Department of Trade, Industry and Competition (DTIC).

AI-driven recruitment raises critical concerns about bias, fairness and legal accountability in modern hiring practices. There is mounting foreign case law that provides both employers and Artificial Intelligence (AI) developers with significant food for thought.

There is a complex relationship between privacy and freedom of expression. Both rights are enshrined in the South African Constitution and are essential to a democratic society. The right to privacy safeguards personal autonomy by protecting individuals from undue intrusions into their private lives. Freedom of expression, on the other hand, promotes open debate and the sharing of information, which are vital for democracy.

With increasing alacrity, businesses must recognise the crucial need to transform their organisational structures. This is necessary to keep pace with the rapidly evolving digital landscape. However, it’s equally important for organisations to consider the associated risks. This will ensure long-term resilience.

Artificial Intelligence (AI) is arguably one of the most prolific buzzwords of the past decade. Since the advent of ChatGPT in late 2022, AI has become a hotly debated topic beyond the boardroom, reaching casual dinners and braai's. True, AI presents potentially both humanity’s greatest achievement and unknowable prodigious risk. True, AI presents potentially both humanity’s greatest achievement and unknowable prodigious risk.