Tag: Protection of Personal Information Act (POPIA)

The integration of Artificial Intelligence (AI) into workforce planning is reshaping professional practices across industries. This includes the specialised field of psycho-legal practice within industrial and organisational psychology (IOP). In South Africa, psycho-legal assessments play a critical role in legal proceedings. These cases often involve workplace injuries, loss of earnings and psychological impacts.

Waiting until you’re on the wrong side of the Protection of Personal Information Act (POPIA) before taking action is a risk no business can afford. Beyond the threat of hefty fines or legal consequences, there is also the potential for serious reputational damage. Rebuilding trust after a breach is often far harder than paying a fine.

The rise of Artificial Intelligence (AI)-powered transcription tools has transformed how businesses document meetings and conversations. These tools now offer a full record of every word spoken. From Zoom’s real-time captions to Otter’s detailed transcripts, companies have a wide range of options. Meet and Teams also provide similar functionality, along with many other platforms.

Traditional marketing channels such as call centres, SMSs and emails are being put on mute by consumers. Many people feel fatigued by the constant and incessant marketing spam they experience every day. There is no logical reason for businesses to continue hammering the dead horse of traditional marketing channels.

The European Union (EU) is often overlooked in global power analyses that favour hard power, which finds expression in areas such as military strength, intelligence capabilities, or ideological exports.

The global sports industry is worth over USD 400 billion. Athletes and players who compete at a professional level often perform under conditions of stress, overexertion and overtraining. To optimise their physical performance, the industry has adopted various technologies.

For personal information to be processed lawfully and in a reasonable manner that does not infringe the privacy of the data subject, too often responsible parties are relying on consent of the data subject, which is only one of the six lawful justifications contemplated in POPIA.

Forget outdated consumer demographics and marketing personas. Even knowing your customers’ names and preferences is no longer enough. According to a Marketing & Sales Practice report by McKinsey, 71% of consumers now expect personalisation. This expectation raises the bar for customer retention and engagement.

It has become increasingly challenging to meet consumer demand for accessible data. This challenge is changing the shape of service delivery and innovation in 2025. In the first quarter of 2024, one user consumed 411.4 terabytes of data. According to MTN, the average contracted user consumes around 21.9 gigabytes of data every month.

In recent months, SABS has faced growing scrutiny. Allegations of maladministration and mismanagement have led to a comprehensive investigation by the Department of Trade, Industry and Competition (DTIC).