Tag: new normal

During this time of uncertainty, brands are having to reimagine their existing strategies and deliver a message that aligns with the new world in which we find ourselves, putting the consumer at the centre of their new solutions.

Global companies must review their role in local markets to be key contributors and collaborators in the post-COVID-19 ‘rebuild’. Expectations are that business steps up with renewed energy in assisting the recovery of global economies from the COVID-19 pandemic. 

Welcome to the ‘new normal’, they say. You see, something’s always considered the ‘new normal’ until yet another ‘new normal’ comes along. Granted, at times, the ‘new normal’ does actually stick. However, most of the time, it’s just noise and like the doppler effect, it will soon fade away.

The next three years do not look like the new normal they look like the never normal. It is not a pessimistic way of describing it but a realistic way, and it means that we need to think long and hard about planning and strategy and execution. There will be a lot of strategic thinking wastage over the next three years, and in our view, we cannot spend enough time studying how people are thinking and how they are reacting to the Coronavirus Covid-19 pandemic, the economy, and technology.

A pandemic has hit the World, causing every country to reset and take a step back, assess its strengths, weaknesses, areas in need of development, and importantly also those priorities which now do not seem to be that important.