Tag: loyalty

With the global economy going through uncertain headwinds, making business decisions on all fronts has become more difficult. A decision that could result in a multi-million rand outlay for the company has never been easy. Given the constant need to drive efficiency in the current economy, the pressure to generate Return On Investment (ROI) is relentless

The term “cultural relevance” is all the buzz. But is it truly culturally relevant when a brand simply hops on the latest meme, references the current big sports moment or issues a token nod to whatever is trending? This approach feels like the brand version of dropping in for a quick photo and then leaving. It is similar to being a cultural tourist, but in a digital context.

In 2025, the retail sector had grown by 4.2% year-on-year. The e-commerce sector is expected to reach R225 billion, reflecting a 150% increase over the past five years. Omnichannel retail capabilities, supported by personalisation, customer data analytics, AI-powered recommendations and automated inventory and storage solutions, help companies gain commercial ground and customer trust in a highly competitive environment.

Most small business owners I meet share a similar story. They began with a brilliant idea and invested their energy and capital in building a brand. They fought hard to win their first customers. But somewhere along the way, between juggling sales, operations, HR, marketing and finances, their customers’ voices faded into the background.

Annabel is deep in the territory of the sandwich generation. Widowed for nearly a decade and raising two teenagers alone, she now faces a difficult dilemma. What is best for her ageing mother? This emotional crossroads sets the stage for Annabel and Her Sisters, a story that explores family duty, love and rediscovery.

The multi-million copy bestseller Wilbur Smith returns with his most thrilling novel yet. Hidden in the shadows, an evil force begins to rise. Egypt trembles as secrets buried deep within the sands resurface to challenge the gods themselves. The gripping story of House of Two Pharaohs begins with the clash between loyalty, power and destiny.

The much-anticipated Fan Insights Report reveals how live sports consumption is rapidly evolving. Shifts in fan behaviour, expectations and engagement are reshaping the live event experience. These changes reflect broader trends influencing what sports fans want today.

The often-cited and widely disputed claim from a 2015 Microsoft report, that today’s consumers have the attention span of a goldfish, may lack scientific credibility. Still, it remains a compelling metaphor for the fragmented nature of modern attention. Add to that the erosion of trust caused by fake news, exaggerated claims and constant digital noise, and it becomes clear why traditional sales strategies are losing ground.

Data is full of hidden clues. If you can find them, you can use them to solve difficult business challenges. Detectives solve mysteries, and business is full of them. For example, you may know who your best channel partners are, but do you know exactly what makes them the best? Can you replicate their success across other partners? Are there early warning signs that a once-loyal partner is drifting away?

Two-thirds of professionals (63%) have admitted that one of the leading reasons for leaving a previous employer is that they did not have a ‘connection’ with their management or leadership team. A further 68% stated that their exit was due to ‘empty promises’ from management. Professionals feel that leaders who fail to act on commitments erode trust.