Tag: Juli Hopf
Product get-up – when imitation becomes infringement
Standing out in a competitive market and attracting consumers’ attention is not easy. To achieve this, a product’s overall appearance, known as its “get-up”, should be distinctive. A product’s get-up encompasses far more than its name or logo. It includes colours, packaging, shape, layout, graphics, labels and other distinctive visual features that consumers associate with a specific product.
Message in a bottle – a trademark dispute over container shape
Trademark practitioners always get excited when the shape of a product finds itself at the centre of a trademark dispute. Although the shape of goods generally finds itself at the very bottom of the spectrum when it comes to distinctiveness and public perception, most trademark legislation worldwide allows for shapes to be registrable as trademarks.
Russia’s war on foreign intellectual property rights
It was the Roman Statesman, Marcus Tullius Cicero who first used the phrase: Silent enim lēgēs inter arma – In times of war, the law falls silent. These words may still ring true today as the world witnesses the horrifying effects of wars in our time, and the appropriation of property that accompanies them.
