Tag: Intellectual Property (IP)
Taylor Swift trade marks and the Kelce effect
When Taylor Swift and Travis Kelce announced their engagement, it didn’t just make headlines. It scored a pop culture touchdown. A pop icon met the NFL’s charismatic star player. The pairing set the internet ablaze. With two global superstars joining forces, the commercial possibilities extend far beyond headlines and hashtags.
Questing for the quantum AI advantage
The clock is ticking down to the realisation of quantum AI and the sought-after “quantum advantage”. In many boardrooms, however, quantum remains mysterious: full of promise, but not fully understood. Still, the desire to profit from being first on the scene is already driving significant spending.
AI leadership in SA – will you act or watch?
Artificial intelligence (AI) is no longer a distant concept waiting on the horizon. It is here. And it is moving fast. For South Africa, a country facing structural challenges but rich in ingenuity and potential, AI brings both monumental opportunities and real risks. The question is no longer whether we will participate in this new world of AI. The real question is how.
Counterfeit crime sentencing – the dilemma of leniency
We see it weekly in the news. Headlines like “South African National Anti-Counterfeit Task Force seizes counterfeit goods worth R100 million, suspects arrested” capture attention. However, what happens to these suspects after their arrests and charges?
Legislative frameworks for AI – guiding ethical integration
Legislative frameworks for artificial intelligence (AI) highlights the critical need for regulations to ensure ethical and responsible AI development. AI adoption has increased significantly in recent years. In 2018, companies using AI allocated only 5% of their digital budgets to it.
In-house IP portfolio management
The responsibility for the management of an intellectual property (IP) portfolio for any business is a daunting task. For that reason, many entities create a dedicated position within their broader legal team to oversee and safeguard their IP. Having been thrown into this role myself in my career, I have compiled a list of a few tips and tricks which may stand you in good stead on your first day on the job as in-house counsel, tasked with protecting your company’s IP.
IP and open source – a balance between sharing and protecting
Open source software has transformed the way we develop and use technology, facilitating a collaborative approach that allows developers to access, modify and distribute code, often without any obligation to pay licence fees to an upstream licensor.
AI and ethical creative writing
Like many companies, we grapple with the ethics of using Artificial Intelligence (AI) in our work, which for us is creating brilliant campaigns for our clients. Over the past year or so, since AI really made itself felt, we’ve hashed and rehashed so many questions, especially around content generation: can we use AI to produce copy for our clients? Should we? If so, how should we? What should we tell them about using AI, if anything? And why should they pay us to use AI when they can do it themselves – for free?
Digital nomads – visa, tax and employment implications
An increasing number of jurisdictions are embracing digital nomads as a potential source of economic good, lightly taxed but who contribute to the fiscus through their daily and considerable spending habits. South Africa is no exception, following some recent exciting developments within the immigration policy space.
Opportunities and challenges of Artificial Intelligence in the hospitality industry
Global tourism has begun surpassing its pre-COVID-19 peak. South Africa remains a popular tourist destination with the hospitality sector contributing significantly to its gross domestic product (GDP). Competition in the hospitality industry is intensifying, making the marginal and not-so-marginal gains offered by artificial intelligence (AI) a vital consideration for any hospitality operator.
































