Tag: Generative AI

Like many companies, we grapple with the ethics of using Artificial Intelligence (AI) in our work, which for us is creating brilliant campaigns for our clients. Over the past year or so, since AI really made itself felt, we’ve hashed and rehashed so many questions, especially around content generation: can we use AI to produce copy for our clients? Should we? If so, how should we? What should we tell them about using AI, if anything? And why should they pay us to use AI when they can do it themselves – for free?

As the hype around artificial intelligence (AI), and more particularly, Generative AI, continues to grow, manufacturers must assess the benefits of adopting this cutting-edge technology into their platforms and processes. Similar to the innovation in cloud technology, the closer AI is to a business’s processes, the more transformative it will be.

A new study by our Institute for Business Value found that the surveyed CEOs are facing workforce, culture and regulation challenges as they act quickly to implement and scale generative AI across their organisations.

Like with most things around us, the global workforce of today is experiencing immense change. Workplaces are transforming at rapid rates, while new generations are entering the workforce and bringing with them a new outlook and work ethic.

A report published by market research specialist In On Africa in August last year presented some interesting insights about artificial intelligence (AI) adoption in South Africa. In a survey of more than 3,000 South Africans working across various industries, 59% stated that they knew about ChatGPT but only 38% had used it previously.

Marketing professionals are no strangers to change, but the pace and complexity of today's environment presents some real challenges and may seem daunting at times. However, by labelling and embracing this chaos, marketers can not only survive, but thrive.

With brands recognising the power of conversations, AI-driven solutions, and phygital experiences, consumers can anticipate more personalised, seamless, and satisfying engagements with businesses this year. As technological innovations continue to shape the business landscape, 2024 is poised to be a transformative year for customer experience (CX).

Imagine cruising down the highway in your Tesla (Model 3), sold by the dreams of the autopilot feature. Suddenly a disaster strikes as the car's AI fails to distinguish a semi-truck ahead, resulting in a fatal accident. This scenario that occurred in Florida on March 2019 highlights the potential dangers of reliance on AI in autonomous vehicles. Yet, in October 2023, researchers from the University Medical Center Utrecht, developed a deep learning algorithm; a form of AI, to identify brain tumours, speeding up diagnosis which now goes on potentially save millions of lives.

Small and medium enterprises (SMEs) in South Africa continue to face a business landscape that is simultaneously full of challenges and brimming with opportunities. A still-struggling economy, rising costs, high unemployment figures and an uncertain political future have created a business backdrop against which only the most resilient and innovative businesses will thrive.

Twenty-one African countries have already enacted rules for non-resident suppliers to account for Value-Added Tax (VAT) / Goods and Sales Tax on electronically supplied services. The digital economy is more than just technology and the internet.