Tag: Generative AI

Television series like Breaking Bad and Ozark reflect the public’s fascination with money laundering and its criminals. Yet, in reality, laundering is far more sophisticated, dangerous, and far-reaching than the fictional exploits of Walter White or Marty Byrde. Unregulated gambling and financial crime are increasingly interconnected, providing criminals with new avenues to launder illicit funds globally.

Two years ago, we warned that organisations failing to embrace data, artificial intelligence (AI), and technology would risk being left behind by their competitors. A year later this prediction came true as organisations ranked technology as the most disruptive force in organisations in 2023 and rocketed to the top of the corporate agenda.

Digital advertising in South Africa is on the rise, driven by business-oriented trends. The annual report, conducted in partnership with PwC, seeks to accurately measure the total revenue generated by domestic online media, including mobile advertising. While we have witnessed how the digital ecosystem has become a lot more creative, driving performance and connecting with audiences to build trust, the power of generative artificial intelligence (AI), retail media and social communities continue to provide opportunities for marketers and business growth alike.

Like many companies, we grapple with the ethics of using Artificial Intelligence (AI) in our work, which for us is creating brilliant campaigns for our clients. Over the past year or so, since AI really made itself felt, we’ve hashed and rehashed so many questions, especially around content generation: can we use AI to produce copy for our clients? Should we? If so, how should we? What should we tell them about using AI, if anything? And why should they pay us to use AI when they can do it themselves – for free?

As the hype around artificial intelligence (AI), and more particularly, Generative AI, continues to grow, manufacturers must assess the benefits of adopting this cutting-edge technology into their platforms and processes. Similar to the innovation in cloud technology, the closer AI is to a business’s processes, the more transformative it will be.

A new study by our Institute for Business Value found that the surveyed CEOs are facing workforce, culture and regulation challenges as they act quickly to implement and scale generative AI across their organisations.

Like with most things around us, the global workforce of today is experiencing immense change. Workplaces are transforming at rapid rates, while new generations are entering the workforce and bringing with them a new outlook and work ethic.

A report published by market research specialist In On Africa in August last year presented some interesting insights about artificial intelligence (AI) adoption in South Africa. In a survey of more than 3,000 South Africans working across various industries, 59% stated that they knew about ChatGPT but only 38% had used it previously.

Marketing professionals are no strangers to change, but the pace and complexity of today's environment presents some real challenges and may seem daunting at times. However, by labelling and embracing this chaos, marketers can not only survive, but thrive.

With brands recognising the power of conversations, AI-driven solutions, and phygital experiences, consumers can anticipate more personalised, seamless, and satisfying engagements with businesses this year. As technological innovations continue to shape the business landscape, 2024 is poised to be a transformative year for customer experience (CX).