Tag: Generation Z
BusinessBrief August/September 2022 edition is now available!
Read our exclusive cover story titled SUITS & SNEAKERS - A MILLENNIAL PERSPECTIVE ON WORKPLACE LEADERSHIP by Wayne Meisel, Business Manager, SAP Africa as well a host of other topical management articles written by professionals, consultants and academics in the August/September 2022 edition of BusinessBrief.
Generation Z or Zoomers are the hottest new audience
The new generation which brands are taking a keen interest in are called Gen Z or ‘Zoomers’, this refers to people born between 1997 and 2015, who are within the age range of 7 to 25 years old in 2022, representing almost 27.5 million people in South Africa.
REVIEW | TECNO Spark 7 Pro
TECNO Mobile’s Spark 7 Pro has been officially launched in South Africa. SPARK 7 Pro brings perfectly proportioned forms and best-in-class functions together under one roof - this is exactly what South Africa’s younger generation has been waiting for
The rising popularity of micro living
Micro living or micro homes are certainly not a new concept. They have been a growing trend in New York, London, Berlin and various other iconic cities across the globe. Micro-apartments offer smart living, luxury and social spaces at an affordable cost.
Youth Day: Entrepreneurship, the buzzword without a causal effect
Entrepreneurship can be defined as the discovery and exploitation of opportunities. One identifies a need and comes up with a solution to remedy the problem, on a great scale whilst making a profit. Easy to define but not so easy to execute.
How to communicate with different generations via email
There are 3.9 billion email users in the world, across every generation. But, while every generation uses it, some use it differently to others. How can you customise your emails, so they connect with the generation you’re talking to?
Better functioning tech makes for less stress at work
Technology helps us connect, learn, get work done and reimagine our daily lives. Yet as we rely more on technology, we become more sensitive to its performance highs and lows. As the pressure to perform increases, businesses who understand the impact tech has on people are at an advantage.
The evolution of email to emerge as a marketing power tool
With the range of digital communication channels now available, the question of whether or not e-mail will become obsolete is relevant – but ICT and digital professionals believe that email will always continue to serve as a fast, simple, efficient and accurate means of communication.
Fintech start-up to save South Africans from growing credit-trap
South African fin-tech start-up, Payflex, is on the warpath with South Africa’s debt crisis. We intend to save online consumers from themselves by encouraging them to spend responsibly while offering online shoppers an interest-free payment solution. Our arrival to market is well-timed.
International and local retail trends
The future is bright for those who respond the fastest to shifting consumer expectations. We hosted the third annual RCS Retail Summit that took place in Cape Town and Johannesburg towards the end of 2019.































