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Tag: Generation Z

Empathy enhances customer experience

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Empathy is a key differentiator in creating exceptional customer experiences. In an increasingly tech-driven business world, it stands out. Labelled a ‘soft skill,’ it is a complex trait to develop. This development requires self-awareness, emotional intelligence, and ongoing effort.

Gen Z retail strategies to engage consumers

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Generation Z, born between the late 1990s and early 2010s, is moving into the workforce and becoming one of the most influential consumer demographics. Retailers will need to adjust their strategies if they are to remain relevant for this highly educated, socially aware and digitally connected cohort.

Group incentive travel rewards

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In today's competitive business landscape, retaining top talent is essential for growth and success. One of the most impactful ways companies are keeping their best performers engaged and motivated is through group incentive travel. Unlike cash bonuses, incentive travel blends personal rewards with team bonding and brand loyalty, making it a key tool in corporate reward strategies.

Gen Z skills development – bridging the workplace gap

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The solution to youth unemployment and the skills crisis lies in upskilling and empowering youth with future digital skills. Relevant digital skills should be developed before they enter the workplace. ICT certifications alone are not enough to meet the rate of change in the workplace. They also cannot secure sustainable job creation. South African companies hiring young people with practical skills will succeed. These skills should meet current and future business demands.

Gen Z shopper loyalty – strategies for brands to connect and...

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Generation Z, born between the late 1990s and early 2010s, is moving into the workforce and becoming one of the most influential consumer demographics. Retailers will need to adjust their strategies if they are to remain relevant for this highly educated, socially aware and digitally connected cohort.

How businesses can leverage games to drive social change

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Games are one of the biggest entertainment categories in the world today. Globally, video games are worth more than US$242 billion and are expected to be worth nearly US$584 billion by 2030. Over the last two decades, gaming has also become so much more accessible.

Business travel wellness – the fine line between care & overindulgence

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In the modern era of corporate travel, companies are investing heavily in ensuring the well-being of their employees on the move. From ergonomic travel tools to nutritious meals on the go, the focus has shifted from merely reaching a destination to ensuring the holistic wellbeing of the traveller. But as businesses lean heavily into this trend, a pertinent question emerges: Are we taking it too far?

Optimising employee benefits for a multi-generational workforce

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Different life stages mean employees have different needs which require focused attention. Most companies in SA are feeling the pinch of a skills shortage. In the battle for talent, optimising benefits is an important lever that many organisations can do more with.

Managing Generation Z in a hybrid work environment

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Imagine a manager who is all about getting things done within a specific timeframe, a true advocate for efficiency and productivity. This manager, often perceived as strict, means business. But here is the twist – the moment they see their team fired up, committed to growth, and thriving, suddenly, they radiate positivity and support for their team.

Angry birds, audio and ad spend – the rise of the...

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Who would have guessed that a couple of angry birds with superpowers would have gained such a cult-like following, amassing five billion downloads by 2022 (more than both Instagram and WhatsApp), spurring a movie and even a sequel, and earning fans like Angelina Jolie and David Cameron?

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