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AI and ethical creative writing

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Like many companies, we grapple with the ethics of using Artificial Intelligence (AI) in our work, which for us is creating brilliant campaigns for our clients. Over the past year or so, since AI really made itself felt, we’ve hashed and rehashed so many questions, especially around content generation: can we use AI to produce copy for our clients? Should we? If so, how should we? What should we tell them about using AI, if anything? And why should they pay us to use AI when they can do it themselves – for free?

Mastering employee communication amid strikes & protests

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By focusing on being open, understanding, and reliable when communicating with employees, employers can successfully handle challenging situations and emerge stronger and more resilient. During times of crisis, it is crucial for organisations to focus on engaging and communicating effectively with their employees.

The digital tightrope walk for business & human rights

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Artificial Intelligence (AI) offers unprecedented opportunities for growth and innovation but also presents significant challenges and risks, especially concerning human rights and corporate governance.

Deepfakes & legal evidence – how will the quest for authenticity...

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In a 1745 English judgment Lord Hardwicke stated, “The judges and sages of the law have laid it down that there is but one...

How confirmation bias influences our perception of fake news

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In the era of information overload, our minds are constantly bombarded with news from various sources, both credible and dubious. One phenomenon that significantly shapes our perception of news is confirmation bias. This inherent tendency to favour information that aligns with our pre-existing beliefs can inadvertently lead us down the rabbit hole of fake news.

Unravelling the web of deception – can AI help eradicate fake...

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In an age of information overload, the battle against fake news has become a defining challenge for media consumers, journalists, and technology innovators alike. The proliferation of misinformation poses a threat to public discourse, trust in journalism, and even democratic processes. Can we ever completely rid ourselves of fake news, and could AI be the key to addressing this pressing issue?

Focus on verified end results, not just platform metrics

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Meta – the owner of Facebook, WhatsApp and Instagram – and Google tower over the digital advertising landscape. Given their dominant position, it’s understandable that they attract criticism from consumers, regulators and businesses for everything from how they manage fake news and hate speech to their stance on data privacy.

The cost of living crisis and civil unrest – has COVID-19...

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Businesses should prepare for a rise in civil unrest incidents as the cost of living crisis follows hard on the heels of the COVID-19 pandemic. What can we learn from the protests we saw during the height of the pandemic and what role could social media play in intensifying future disruption?  

Words of the Year

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The word of the year in 1999 was 'Y2K'.  In 2007 it was 'subprime'. And then in 2016 it was 'Brexit'. 2017 saw the emergence of 'Fake news', and in 2019 it was 'Climate emergency'.

Collaboration, cloud and security – IT’s top challenges in EMEAR

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According to our new Accelerating Digital Agility Research, CIOs and IT decision makers (ITDMs) across Europe, The Middle East, Europe and Russia (EMEAR) are looking to maximise investments in digitisation and drive innovation after a difficult year which raised the profile of IT leaders in driving critical workplace innovation.

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