Tag: engagement

Clients today recognise that while convenience is easily replicable, delivering exceptional Customer eXperience (CX) through a genuine understanding of their unique business needs is irreplaceable. Client interaction and project management strategies are shifting dramatically toward hyper-personalisation, and businesses in the B2B space risk consistently falling short of meeting client expectations and client experiences, if they do not empower their teams effectively.

It is no secret to everyday consumers and industry professionals that South Africa’s retail industry has faced many obstacles throughout the years. Between the rise in load shedding hours, the extended economic effects of the COVID-19 pandemic, poor infrastructure, inflation, constrained consumer spending and unemployment, SA’s retail giants have certainly had to overcome some tough challenges.

While the position of Company Secretary has always been important within an organisation, especially from an administrative perspective, the Company Secretary’s role and scope of responsibility has grown over the years from an ‘efficient administrator’ to a ‘governance leader’.

A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. Part excitement, part scepticism. Across industry gatherings and in hushed conference calls, professionals half-joked about AI potentially rendering traditional skills redundant. However, as we ventured into this new terrain, our initial apprehension gave way to a profound realisation: AI wasn’t here to replace us; it was here to enhance our capabilities and extend our reach. 

Digital advertising in South Africa is on the rise, driven by business-oriented trends. The annual report, conducted in partnership with PwC, seeks to accurately measure the total revenue generated by domestic online media, including mobile advertising. While we have witnessed how the digital ecosystem has become a lot more creative, driving performance and connecting with audiences to build trust, the power of generative artificial intelligence (AI), retail media and social communities continue to provide opportunities for marketers and business growth alike.

2024 has been dubbed the ‘super election year’. According to Statista, around half the world’s population lives in the more than 60 countries holding national elections in 2024, and with roughly two billion eligible voters, this is being described as the largest election year in history.

No matter which industry your business finds itself in, advertising forms a crucial part of any company’s go-to-market strategy to help achieve a host of business goals - from influencing consumer behaviour or driving sales and revenue growth, to gaining a competitive advantage and expanding into new markets.

Artificial intelligence (AI) and other tech are fast becoming the biggest sales enablers on the block. Sales is a pressure game. You’re juggling leads, chasing targets, and dealing with the endless cycle of follow-ups. But high-performers don’t just work harder - they work smarter by leveraging tech that delivers results.

Growing up in Cape Town with a mother whose life epitomised resilience and strength, I was offered an early glimpse into the different forms of leadership that many women embrace, but that are often overlooked by society.

Third-party cookies – a source of contention for brands and marketing teams since Google first announced that it would be phasing them out on Google Chrome as part of its strategy to resolve ‘competition concerns’ and prioritise consumer privacy. As of January 2024, Google was already restricting their use on some sites with the goal of eliminating them completely by the end of the year. Until last week, when the company announced that it would not be deprecating third-party cookies.