Tag: engagement
Business owners choose Capitec for value and simplicity
Capitec, South Africa’s largest digital bank, announced another six months of strong growth. Headline earnings rose 26% to R8 billion in the period from March 2025 to August 2025.
LinkedIn growth among brands – from routine to strategy
For years, LinkedIn carried the aura of a digital name tag. It was present, but it largely stayed out of the spotlight. Now, in South Africa, corporate engagement with LinkedIn has moved beyond routine activity and into strategic intent. The new SA Social Media Landscape Report 2025, we produced, in partnership with brand intelligence company Ornico, reveals a sharp shift.
Brain breaks boost focus in classrooms and beyond
Struggling to concentrate in class, at university or work? Recharge your grey matter and take a brain break. Educators say short mental breaks from tasks help children focus and retain information. Brain breaks boost focus by giving the brain time to reset and refuel.
CTV is just TV – let’s not overthink it
Connected TV (CTV) isn’t new. It’s simply the next step in how we watch television. For media planners, that shift unlocks bigger budgets, sharper targeting, and more engaged viewers.The media industry loves shiny acronyms. Over-the-Top (OTT), Advertising-based Video on Demand (AVOD), Free Ad-Supported Streaming Television (FAST) – and now CTV. But in the rush to label every shift in viewing habits, we often forget something simple.
What today’s sports fans really want, and why we should listen
The much-anticipated Fan Insights Report reveals how live sports consumption is rapidly evolving. Shifts in fan behaviour, expectations and engagement are reshaping the live event experience. These changes reflect broader trends influencing what sports fans want today.
Connection over clicks – why depth still wins on social media
From TikTok to Instagram, South Africans are increasingly exposed to posts claiming to offer financial tips. However, many blur the line between education and exploitation. As misinformation spreads, financial advisers have a clear opportunity: step in with the credibility, structure and ethics that the public is missing.
Redefining financial advice – from transactions to partnerships
What distinguishes leading financial advisers today is their ability to provide practical, ethical and customer-focused guidance that adapts to changing environments. In a climate shaped by economic volatility and regulatory reform, advisers are stepping beyond product sales to become long-term strategic partners to their customers. This shift is already well underway.
Grocery retail data reveals shopper and channel shifts in 2024
Retail discounters show double-digit growth while e-commerce continues its surge. Our new grocery retail data reveals key shifts in South Africa’s FMCG retail landscape, with discounter and e-commerce formats outperforming other channels in 2024. Despite easing inflation, South African shoppers remain under economic pressure, leading to changing missions, increased cross-channel behaviour and format diversification among major retailers.
Intent in marketing – are brands wasting millions on content?
In today’s hyper-digital world, content is everywhere. Brands are producing more than ever before – videos, blogs, reels, emails, podcasts, you name it. Yet the question we need to be asking is: is any of it working? This is a question people ask often. The answer? Not always.
Hyper-personalisation for SMEs to redefine consumer engagement
Forget outdated consumer demographics and marketing personas. Even knowing your customers’ names and preferences is no longer enough. According to a Marketing & Sales Practice report by McKinsey, 71% of consumers now expect personalisation. This expectation raises the bar for customer retention and engagement.
































