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With the Black Friday shopping frenzy around the corner, the digital economy this year is expected to receive an enormous boost as many people will want to avoid crowds and take their shopping online. After a difficult year marked by severe disruptions and decreased demand, businesses will also be relying on this period to make up for losses due to the pandemic.
In a world where digital is now everywhere and data is driving everything, trust has become the currency of value. To trust is human. It’s through that invisible human bond that all business and societal relationships are developed and sustained.
When we published our 2020 Technology Vision trends report in February, COVID-19 was not yet a global pandemic. Now, everything has changed. This pandemic is the greatest challenge the world has faced in decades, yet rather than slowing innovation, it is amplifying it to historic levels.
The move towards virtual, augmented reality and gamification is becoming increasingly effective in brand’s story telling. Our first experiences define us: the first kiss, our first day at school, the first broken arm, baby’s first smile and that first broken heart.
The fallout from the COVID-19 pandemic will see the battle of the banks intensify, as both legacy and challenger financial institutions race to use tech innovation to gain a competitive advantage in 2020/2021. To some extent, history may be repeating itself, as the financial pressure exerted by the pandemic forces bank management teams to pursue cost discipline while attempting to meet ever expanding customer expectations.
The world has changed. While some aspects of life will return to its former state before COVID-19, much will not be the same again. Brands and agencies alike need to think differently and design communications strategies that now factor in the use of digital, purpose-led campaigns, and in-home consumption vs out-of-home consumption, in essence the rebirth of creativity in a post-pandemic world.
Businesses must release new, exciting digital experiences and products at higher velocities than ever before to remain relevant and continue to increase their share of wallet in this brave new world which we refer to as the post-digital era. This unprecedented pace of innovation has several unintended consequences, which, if not purposefully addressed, can erode trust and alienate customers.
People’s love for technology has let businesses weave it, and themselves, into our lives, transforming how we work live and interact in this new world which we are referring to – in our Tech Vision 2020 – as the 'post-digital era'. But now we are being held back.
The eSignature market is highly regulated with a plethora of choices when it comes to vendor solutions. Organisations are often overwhelmed with a vast range of possibilities when implementing electronic signatures into their business processes, and this often stifles the adoption.
The need for companies to put their people first has never been greater. The ‘experience’ organisations can now offer their employees – in terms of giving them access to the right digital technologies, applications, culture and support. They can now directly impact business growth and attracting and retaining talent.