Tag: digital experience

The new generation which brands are taking a keen interest in are called Gen Z or ‘Zoomers’, this refers to people born between 1997 and 2015, who are within the age range of 7 to 25 years old in 2022, representing almost 27.5 million people in South Africa.

Online shopping is expected to reach $1 trillion by 2022, this is according to a report by Adobe’s e-commerce division. To gain a competitive advantage and to exceed customer expectations, businesses need to discover the emerging trends in ecommerce and adopt current trending technologies in software.

Increased shareholder value and better customer benefits could be generated with the adoption of seven set-piece plays, according to a new report on the digitalisation of South Africa’s banking and financial services.

There is no doubt that companies that succeed at customer engagement  generally create much better customer experiences. Customer engagement encompasses all the communication and interactions the company creates to connect with customers, influence the journeys, drive more sales, and increase customer participation and loyalty.

Email marketing is an excellent way to drive engagement and conversions. As a marketing channel, it also has the lowest cost per conversion. Want to know how you can up your email marketing game? Here are some email marketing best practice tips you can use to better your campaigns.

As digitalisation fast forwards and people reach out for convenient digital experiences, Standard Bank has focused on delivering solutions that meet client needs and improve their client experience. Their digital International Payment Solutions are an example of how they provide convenience and give clients control over their International Payments.   

According to our new Accelerating Digital Agility Research, CIOs and IT decision makers (ITDMs) across Europe, The Middle East, Europe and Russia (EMEAR) are looking to maximise investments in digitisation and drive innovation after a difficult year which raised the profile of IT leaders in driving critical workplace innovation.

The trouble with following conventional wisdom is that it is always changing. Proximity to the branch matters. Branches are closing. Multi-channel. Omni-channel. Digital first. Digital only. Mobile first. Mobile only. Friction is bad for customer experience (CX).

Payroll solutions in South Africa must be modernised to benefit from the likes of cloud computing, robotic process automation (RPA), and artificial intelligence. If companies are to effectively contend with evolving payroll legislation in the country, they need to embrace these technologies and transform into digitally driven organisations.

Mobile gaming has come into its own over the past few years. Analysts say the gaming industry generated $85 billion in value in 2020, while an estimated 2.5 billion people play games on mobile devices. Advances in technology also mean mobile games are increasingly able to compete with the visual fidelity of their console and PC cousins.