Tag: data governance

As the healthcare industry continues to evolve, the role of data to drive efficiencies and improve patient outcomes has become the core of our industry. To me, we aspire to be like the ridesharing app Uber, enabling access to the best doctors and treatments at the best prices, all while facilitating the optimal healthcare ‘route’ for our members based on their individual lives and economic circumstances.

We live in a new reality post-COVID-19, where customers are more digitally savvy, online 24/7 and have easy access to more options than ever before. Businesses need to adapt to this new reality, or they will be at a significant disadvantage.

The total amount of data created and consumed globally is projected to grow to more than 180 zettabytes by 2025, almost three times the 64 zettabytes of 2020. This makes data the cornerstone of any successful business in a digitally-transformed world. Several trends will help guide organisations on their path to becoming more data-driven.

The fact that 57% of marketing executives admit they often don’t have the data to understand customers or anticipate their needs is an existential problem. No matter the industry, customer data and insights are vital to helping deliver meaningful experiences, create strong engagement and achieve customer satisfaction.

It has become an accepted fact that data is the single most important resource organisations have, with the potential to transform companies, unleash organic growth, and even improve the human condition. And as consumers begin to voice their expectations for personalisation and customer experience, the need for data management has never been more strategic.

Even though concepts such as DevOps and MLOps have gained support in recent years, FinOps is a relatively new discipline that has yet to become generally practised. And yet, its potential to enhance financial services through a reinvented data strategy is significant.

In many ways, 2021 was a landmark year for online privacy. In April 2021, Apple rolled out an update allowing users to opt out of app tracking, with most iPhone users having done so by the end of the year. There were even talks to disable tracking technology on the world’s most popular web browser.

The introduction of the Protection of Personal Information Act (POPIA) has put the spotlight on data security for many organisations, which has prompted many Chief Information Officers (CIO) and Chief Information Security Officers (CISO) to invest in data encryption.

Data is a key asset to any business – that’s why it’s crucial that it’s protected. Data can help businesses understand vital information, such as customer buying behaviour or enable digital payments. However, in the wrong hands, it can be abused. Consider the risk that cyberattacks and data breaches pose to businesses.

Over the past five years, artificial intelligence (AI) and machine learning in marketing have come a long way. Yet many marketers who are using today’s programmatic and social platforms to reach their audience are not exploiting the full power of the algorithms these platforms can offer or the vast amounts of consumer data they collect.