Tag: customer relationship management (CRM)

In recent years, retail and eCommerce businesses have adapted to the increasing influence of digitalisation. Customers now demand user-friendly digital interactions, with little tolerance for inconveniences. Surprisingly, 86% of customers are willing to abandon a brand after just two negative experiences.

The real estate industry has undergone a profound transformation over the past two decades and, as a result, the landscape that real estate professionals navigate today bears little resemblance to the one of even a decade ago.

South Africans are navigating a protracted period of high interest rates, food and fuel prices, and low economic growth, which is expected to continue into the foreseeable future. The economic environment makes attracting new customers more difficult, forcing businesses to focus on customer retention and growing wallet share.

Whatever your marketing goals, newsletters are an excellent way to gain and retain customers, or convert existing subscribers into customers. Do you have a newsletter strategy in place? If not, it’s time to consider the power of a well-planned marketing email newsletter.

In the fast-paced world of manufacturing, staying ahead of the competition requires constant adaptation and optimisation. Tempting as it is to stick to the ‘if it ain’t broke don’t fix it’ credo, one crucial aspect of maintaining a competitive edge lies in regularly updating Enterprise Resource Planning (ERP) systems.

In this digital age, big data is no longer just a trendy term. Businesses of all sizes are pouring resources into big data projects to make smarter decisions, deliver personalised customer experiences, and accelerate innovation.

Artificial Intelligence is the world’s hottest technology trend right now, with tools like ChatGPT and Google’s Bard grabbing global headlines. However, there is another technology that is set to automate more mundane, tedious, and time-consuming tasks in just a fraction of the time and cost compared to traditional methods - and it’s called Robotic Process Automation (RPAs).

During its formative years, blockchain technology became synonymous with the advent of cryptocurrency. Today, its use cases have transcended the world of finance, expanding into sectors such as retail. In Africa, its application in payment technology has demonstrated blockchain’s ability to revolutionise several touchpoints from supply chain to final sale.

Enterprise Resource Planning (ERP) software has seen rapid growth in recent years following the COVID-19 pandemic. Even though it can be deployed quickly, ERP systems are complex and require significant computing resources, which can be expensive to acquire and maintain in-house.

Businesses today must be more agile, efficient and proactive than ever, a feat that can only be successfully achieved through digital technologies that deliver enhanced intelligence, including the intelligent cloud, and the ability to process and analyse data at source, also known as the intelligent edge.