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Tag: customer relationship management (CRM)

Cloud-based UCaaS solutions are transforming communications

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Public Branch Exchange (PBX) has been synonymous with business communication for decades, representing a kind of mini phone network for a business’s internal and external communication. Traditionally, it has been a big investment and, as we all know, technology ages and needs to be serviced. 

Motor industry sales incentive design challenges

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Designing sales incentive programs for the motor retail industry - whether for your own sales force or a channel partner - presents several unique challenges due to the complexity and variability of the market. It’s a task requiring specialised skills and expertise in incentive and technology design that few businesses have in-house for either the development or ongoing management thereof.

Business Intelligence – increasingly a focus for African manufacturers

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One significant challenge facing African manufacturers is inadequate reporting and analysis capabilities. This often results in inefficient decision-making processes due to siloed data, limiting the ability to respond to changing conditions quickly.

WhatsApp business app vs platform

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In the age of digital transformation, effective communication with customers is the key to success for businesses of all sizes. With 2.7 billion active users per month, WhatsApp has emerged as a powerhouse in the world of messaging apps. To harness its potential for enhancing customer experiences, you have two distinct options: WhatsApp business app and WhatsApp business platform (API).

Location intelligence is the secret weapon of data-driven banking

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Geographic information systems (GIS) are transforming banking by integrating location-based insights with customer relationship management (CRM) tools. New technologies are rapidly reshaping the banking sector, signalling a shift from traditional, branch-centric models to a more data-driven, customer-centric approach.

Mastering customer touchpoints for retail success

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In recent years, retail and eCommerce businesses have adapted to the increasing influence of digitalisation. Customers now demand user-friendly digital interactions, with little tolerance for inconveniences. Surprisingly, 86% of customers are willing to abandon a brand after just two negative experiences.

Impact of the evolution of the real estate industry on agents

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The real estate industry has undergone a profound transformation over the past two decades and, as a result, the landscape that real estate professionals navigate today bears little resemblance to the one of even a decade ago.

Retaining and growing customers requires a superb CX

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South Africans are navigating a protracted period of high interest rates, food and fuel prices, and low economic growth, which is expected to continue into the foreseeable future. The economic environment makes attracting new customers more difficult, forcing businesses to focus on customer retention and growing wallet share.

Making newsletters pack more punch

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Whatever your marketing goals, newsletters are an excellent way to gain and retain customers, or convert existing subscribers into customers. Do you have a newsletter strategy in place? If not, it’s time to consider the power of a well-planned marketing email newsletter.

The power of regular ERP system updates for manufacturers

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In the fast-paced world of manufacturing, staying ahead of the competition requires constant adaptation and optimisation. Tempting as it is to stick to the ‘if it ain’t broke don’t fix it’ credo, one crucial aspect of maintaining a competitive edge lies in regularly updating Enterprise Resource Planning (ERP) systems.

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