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Tag: customer relationship management (CRM)

WhatsApp business app vs platform

In the age of digital transformation, effective communication with customers is the key to success for businesses of all sizes. With 2.7 billion active users per month, WhatsApp has emerged as a powerhouse in the world of messaging apps. To harness its potential for enhancing customer experiences, you have two distinct options: WhatsApp business app and WhatsApp business platform (API).

Location intelligence is the secret weapon of data-driven banking

Geographic information systems (GIS) are transforming banking by integrating location-based insights with customer relationship management (CRM) tools. New technologies are rapidly reshaping the banking sector, signalling a shift from traditional, branch-centric models to a more data-driven, customer-centric approach.

Mastering customer touchpoints for retail success

In recent years, retail and eCommerce businesses have adapted to the increasing influence of digitalisation. Customers now demand user-friendly digital interactions, with little tolerance for inconveniences. Surprisingly, 86% of customers are willing to abandon a brand after just two negative experiences.

Impact of the evolution of the real estate industry on agents

The real estate industry has undergone a profound transformation over the past two decades and, as a result, the landscape that real estate professionals navigate today bears little resemblance to the one of even a decade ago.

Retaining and growing customers requires a superb CX

South Africans are navigating a protracted period of high interest rates, food and fuel prices, and low economic growth, which is expected to continue into the foreseeable future. The economic environment makes attracting new customers more difficult, forcing businesses to focus on customer retention and growing wallet share.

Making newsletters pack more punch

Whatever your marketing goals, newsletters are an excellent way to gain and retain customers, or convert existing subscribers into customers. Do you have a newsletter strategy in place? If not, it’s time to consider the power of a well-planned marketing email newsletter.

The power of regular ERP system updates for manufacturers

In the fast-paced world of manufacturing, staying ahead of the competition requires constant adaptation and optimisation. Tempting as it is to stick to the ‘if it ain’t broke don’t fix it’ credo, one crucial aspect of maintaining a competitive edge lies in regularly updating Enterprise Resource Planning (ERP) systems.

How to ensure a robust return on big data investment

In this digital age, big data is no longer just a trendy term. Businesses of all sizes are pouring resources into big data projects to make smarter decisions, deliver personalised customer experiences, and accelerate innovation.

Bot workers are here – is South African business ready?

Artificial Intelligence is the world’s hottest technology trend right now, with tools like ChatGPT and Google’s Bard grabbing global headlines. However, there is another technology that is set to automate more mundane, tedious, and time-consuming tasks in just a fraction of the time and cost compared to traditional methods - and it’s called Robotic Process Automation (RPAs).

The impact of blockchain technology on the retail sector

During its formative years, blockchain technology became synonymous with the advent of cryptocurrency. Today, its use cases have transcended the world of finance, expanding into sectors such as retail. In Africa, its application in payment technology has demonstrated blockchain’s ability to revolutionise several touchpoints from supply chain to final sale.


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