Tag: customer preference
Creating conversions through omnichannel conversations
In a dynamic world dominated by digital interaction, the power of connection is undeniable. The modern business landscape demands a profound understanding of omnichannel conversations as a key player for success.
Poor data maintenance leads to data ‘load shedding’
Data integrity, security, and availability are vital aspects to consider whether it pertains to personal information, business records, or research data. However, many individuals and organisations often neglect the importance of data maintenance, which can lead to data ‘load shedding’, a term used to describe the loss, corruption, or unavailability of data due to poor data management practices.
Retailers lose billions due to a disconnect with customers’ preferred touchpoints
Formal retailers in South Africa are losing billions in annual sales because of a disconnect between the customer touchpoint mix that they prioritise and those that their customers prefer. This is one of the key findings of a big data research study that was conducted on our behalf.
The resurgence of exhibitions post-COVID-19 digital world
In the wake of the COVID-19 pandemic, our world has witnessed a digital revolution that has transformed the way we connect, communicate, and conduct business. In the increasingly virtual world we live in, exhibitions are more important than ever for the hospitality sector.
The role of technology in revolutionising global relocations
The world is undergoing a digital revolution, and its impact is being felt across various industries. One sector that has experienced significant transformation is global relocations. In this era of technological advancements, companies have harnessed the power of technology to revolutionise the way people relocate around the world.
Can you unlock the value in your spreadsheets?
It’s time for Small and Medium Enterprises (SMEs) to recognise that using data and analytics is not as scary or expensive as they may think - and that the benefits can be significant.
Fraught with dated technology and dated thinking – can the cloud...
Traditional South African banks, and their associated dated computer systems, were not designed for the breadth of operations required in modern banking and are rapidly falling off the pace of current banking demands. Each advance in services offering, such as when customers started to use ATMs, demanded a wider range of features.
Big 5 banks under pressure as technology parity is reached
The customer satisfaction gap between South Africa’s banks is closing rapidly, with the digital acceleration brought about by the pandemic being a significant equaliser. Banks are under significant pressure to reinvent their customer value propositions and differentiators at a time when technology and digitisation are making them increasingly invisible to their customers - until things go wrong.
Digitisation is revolutionising the insurance space
The implementation of digital technologies is driving massive positive changes for customers and providers in both the short- and long-term insurance industries. The recently released South African Insurance Industry Survey for 2021 has highlighted the role of disruption and innovation, with the majority of CEOs surveyed stating that they are looking to get on the front foot with regard to these twin challenges.
Data protection is key in a digital world
Data is a key asset to any business – that’s why it’s crucial that it’s protected. Data can help businesses understand vital information, such as customer buying behaviour or enable digital payments. However, in the wrong hands, it can be abused. Consider the risk that cyberattacks and data breaches pose to businesses.






























