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Gen Z retail strategies to engage consumers

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Generation Z, born between the late 1990s and early 2010s, is moving into the workforce and becoming one of the most influential consumer demographics. Retailers will need to adjust their strategies if they are to remain relevant for this highly educated, socially aware and digitally connected cohort.

Neuromarketing and consumer engagement for packaging design

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Every day you are bombarded with visual stimuli. Your breakfast, your emails, your social media feeds, and almost every item you interact with, blast your brain with imagery in an attempt to get attention. Your brain diverts all of it to the unconscious side, including that very expensive campaign-from-that-oh-so-trendy agency. Unless, of course, it triggers some sort of divergence, something visually disruptive that forces the conscious brain to process and investigate.

Optimising user-centric design by aligning CX, UX, UI, BX and SX

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In times past, if a product or service worked, you’d pat yourself on the back and move onto the next project. But this simply doesn’t work in the digital age. Today, users want an experience. Gone are the days when creating something clever and functional could pass, if your user experience (UX) isn’t up to scratch, you can expect your product to not only become a white elephant but to receive stinging reviews too.

Dealing with a difficult boss

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Have you ever been in a workplace situation with a difficult manager? These managers can test your patience, resilience, and professional sanity. Instead of letting these experiences drown your spirit, use this opportunity as a learning experience and practice your skill of speaking up.

Telecommunications – AI driving digital transformation for Communication Service Providers (CSPs)

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The telecom industry stands at a critical juncture as it navigates the convergence of emerging technology against a fast-changing business landscape and ever-evolving consumer expectations. Artificial Intelligence (AI) is revolutionising the telecom industry, and we are at the forefront – helping to drive revenue growth by simplifying, modernising and automating Communications Service Providers' (CSPs) business operations.

Embracing next-generation solutions to meet customers’ demands

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South African banks have weathered rough seas during the past year, with many of their customers coming under severe pressure from a stagnant economy, rising cost of living and high interest rates. Despite these storms, the financial services industry is still delivering good profits and growth, but there is constant pressure to maintain these results amid the adverse market trends and pressures that are currently shaping the landscape.

Uniting innovation, insights & strategy for guest-centric success

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In an era dominated by technology and data, the hospitality industry stands at the crossroads of transformation. Leveraging data and embracing digital innovations are becoming imperative for hotels to deliver exceptional guest experiences and stay competitive.

Unleashing the power of the cloud

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Moving to the cloud is essential. Businesses that don’t move to the cloud can, to some degree, add complicated layers to their legacy systems in an effort to keep up with the times, but eventually, they will be forced to make the move.

How the correct use of AI brings value to a CX...

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During discussions with several of our contact centre customers, the topic of Artificial Intelligence (AI) and its impact on call centres and customer experience (CX), strategies is often raised. Various articles have been published relating to AI, machine learning (ML) and bots replacing humans in contact centres, focusing on the advantages that AI brings when compared to having people servicing customers and more.

Creating conversions through omnichannel conversations

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In a dynamic world dominated by digital interaction, the power of connection is undeniable. The modern business landscape demands a profound understanding of omnichannel conversations as a key player for success.

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