Tag: customer loyalty

Thanks to digitalisation and the effective analysis of data, marketing continues to become more personalised and contextual. In fact, digital technologies enable companies to provide customers with relevant and quality experiences reflective of today’s real-time world. 

It’s these experiences that feed into the latest SA-csi for Life Insurance (2018) we conducted. The index provides highly scientific insights into the overall level of satisfaction of customers of South Africa’s major life insurers – 1Life Insurance, Absa Life, Discovery Life, FNB Life, Liberty, Metropolitan, Momentum, Old Mutual and Sanlam.

Customer Experience (CX) has become a global buzzword, since it was identified as a key opportunity for growth in any business. Research proves that customers no longer base loyalty primarily on price or product, instead they stay loyal to companies because of the experience they have with them.

Over the past few years, companies have started paying increasing amounts of attention to customer experience (CX). While the idea behind it (customers will keep coming back to a business if they have a good experience), is hardly new, it’s become more and more of a science.