Tag: customer loyalty
Educational marketing – the new path to customer loyalty
We live in a time when information is everywhere. Consumers are savvy and seek information and reviews about products and brands to make informed purchasing decisions. Consumers no longer want to be convinced; they want to be informed.
Retail self-enablement – maintaining control of technology stacks
Everyone understands that, in order for a retailer to be competitive, it must invest in the best technology to remove friction for customers and employees. Retailers must also provide the agility and capability to take advantage of big events such as Black Friday, improve operational efficiencies, and build long-term customer loyalty. However, many retailers have discovered that a technology solution decision is far more complex than it would seem. Therefore, instead of simply adopting new technologies, they should be investing in self-enablement.
Contact centre – QA + AI = all ears, all insight
Artificial intelligence (AI) and data have the potential to radically transform contact centre quality assurance (QA). Where continuous improvement has traditionally been incremental, AI can drive progress in giant leaps. In the world of customer loyalty programs, contact centres play a pivotal role in the customer experience.
Gamification is the future of business engagement
Given today’s competitive business landscape, decision-makers constantly seek innovative ways to engage customers, enhance productivity and drive revenue. This is where gamification plays a crucial role. Gamification applies game-like elements such as rewards, challenges and leader-boards to non-gaming contexts.
Digital etiquette in remote work
Professionalism, etiquette, dress codes, and time zones challenge companies as they manage remote work and always-on employee access. The world of work changed in 2020, but not forever. Initially, experts expected remote work to dominate workplace frameworks indefinitely. However, hybrid work has gradually replaced it over the past few years.
ISO 14001 certification – building sustainability through EMS
ISO 14001, an internationally recognised Environmental Management System (EMS), provides businesses with a structured framework to manage environmental impact. It helps organisations pursue sustainability and operational excellence effectively.
Empathy enhances customer experience
Empathy is a key differentiator in creating exceptional customer experiences. In an increasingly tech-driven business world, it stands out. Labelled a ‘soft skill,’ it is a complex trait to develop. This development requires self-awareness, emotional intelligence, and ongoing effort.
Digital signatures in banking – drive security, certainty and loyalty
BBanking goes far deeper than managing financial transactions. Organisational, compliance and governance layers are demanding and complex. From merchants to customer onboarding, relationship banking and internal agreements, these layers require effective management. Workflow management must also be handled securely and with certainty. This ensures both the bank and its customers are protected.
Optimising user-centric design by aligning CX, UX, UI, BX and SX
In times past, if a product or service worked, you’d pat yourself on the back and move onto the next project. But this simply doesn’t work in the digital age. Today, users want an experience. Gone are the days when creating something clever and functional could pass, if your user experience (UX) isn’t up to scratch, you can expect your product to not only become a white elephant but to receive stinging reviews too.
Digital advertising growth trends
Digital advertising in South Africa is on the rise, driven by business-oriented trends. The annual report, conducted in partnership with PwC, seeks to accurately measure the total revenue generated by domestic online media, including mobile advertising. While we have witnessed how the digital ecosystem has become a lot more creative, driving performance and connecting with audiences to build trust, the power of generative artificial intelligence (AI), retail media and social communities continue to provide opportunities for marketers and business growth alike.