Tag: creativity
Gen Z skills development – bridging the workplace gap
The solution to youth unemployment and the skills crisis lies in upskilling and empowering youth with future digital skills. Relevant digital skills should be developed before they enter the workplace. ICT certifications alone are not enough to meet the rate of change in the workplace. They also cannot secure sustainable job creation. South African companies hiring young people with practical skills will succeed. These skills should meet current and future business demands.
Delivering more mobile innovation powerfully on Samsung foldables
Following its launch on the Samsung Galaxy S24 series in January 2024, Galaxy AI has ushered in the next level of performance and functionality on Samsung’s latest foldable devices, the Galaxy Z Fold6 and Z Flip6. Both powered by the Snapdragon® 8 Gen 3 Mobile Platform for Galaxy, optimised for AI processing and overall performance improvements.
Neuromarketing and consumer engagement for packaging design
Every day you are bombarded with visual stimuli. Your breakfast, your emails, your social media feeds, and almost every item you interact with, blast your brain with imagery in an attempt to get attention. Your brain diverts all of it to the unconscious side, including that very expensive campaign-from-that-oh-so-trendy agency. Unless, of course, it triggers some sort of divergence, something visually disruptive that forces the conscious brain to process and investigate.
Foundations of health and wellbeing
As disability or incapacity consultants, we are exposed to many individuals with physical and mental conditions, which impede their quality of life. In most cases, it is often an accumulation of factors that lead to an individual being plagued by illness.
AI and ethical creative writing
Like many companies, we grapple with the ethics of using Artificial Intelligence (AI) in our work, which for us is creating brilliant campaigns for our clients. Over the past year or so, since AI really made itself felt, we’ve hashed and rehashed so many questions, especially around content generation: can we use AI to produce copy for our clients? Should we? If so, how should we? What should we tell them about using AI, if anything? And why should they pay us to use AI when they can do it themselves – for free?
AI driving growth and innovation
As artificial intelligence (AI) continues to supercharge every aspect of business and society, South Africa stands at a critical juncture. Rather than fearing job displacement, we can harness AI to drive widespread growth and prosperity. By fostering local innovation, investing in AI education, and creating a conducive regulatory environment, we can empower citizens and businesses alike.
Hybrid AI assistants – enhancing human-AI workplace collaboration
In a world saturated with scripted chats and automated responses, Intelligent Assistants emerge as the crucial bridge between digital bots and their human users. While chatbots have become ubiquitous, their evolution over the last few years has been nothing short of spectacular.
BOOK REVIEW | Never Give Up on Success
Never Give Up on Success is the go-to resource for anyone wanting to change their life. We are all the products of our physical environment. Who we are and what we stand for is largely a result of our environment. Human beings are a composition of our genes, social upbringing, culture, traditions, beliefs and values of our society.
Job title inflation surging
The phenomenon of job-title inflation has gained traction in South Africa, driven both by young professional’s ambition for accelerated career progression and employers' efforts to engage staff while managing costs. This trend has led to an increase in roles with prestigious titles, such as 'Lead', 'Vice President', or 'Manager', being offered to individuals with limited experience, skills, or corresponding salaries.
Women as global leaders – leveraging unique qualities
The role of women in global leadership has become increasingly significant. Women bring unique perspectives and qualities that are not only transforming businesses but also shaping the future of industries and societies at large. Despite the considerable progress made in recent years, female leaders continue to navigate a complex landscape filled with challenges.
































