Tag: creativity

As industries continue to undergo rapid digital transformation, the question on everyone's mind is, "Will AI take my job?". The answer isn’t as simple as a yes or no. Artificial Intelligence (AI) is changing the job landscape, but rather than replacing humans outright, it’s creating new opportunities. While some traditional tasks may be automated, entirely new roles are emerging that require unique skills in AI, data and digital expertise.

Many once assumed that Africa would remain on the fringes of the global music economy. The continent would export talent but never truly command its own industry. However, that notion was firmly silenced recently.

Imagine you had a time machine. But instead of a Delorean, it was an old-school Opel Corsa. If you stepped into a supermarket in 1999, you would notice bold, no-nonsense branding, straightforward labels and packaging that did the job without much fuss.

Leaders set the tone for workplace culture. They influence performance, productivity and profitability. Leaders also shape the environment in which employees either thrive or disengage. A study conducted in US in response to the Great Resignation, which saw employees leave their jobs in record numbers after the COVID-19 pandemic.

In the world of advertising, strategy is often overlooked because it operates behind the scenes. Yet, much like the human nervous system, it plays a critical role in ensuring everything functions smoothly. The nervous system transmits signals that enable movement, sensation and reflexes, keeping the body in sync and responsive.

In a world where artificial intelligence (AI) is increasingly being weaponised by cybercriminals, the question of whether we can effectively combat AI threats with more AI is not just a technical inquiry, but a pressing global concern. AI-generated cyberattacks, such as deepfake technology and automated hacking attempts, have created a cybersecurity arms race.

Supporting women in the workplace requires action, not just advice. As such, sponsorship is the key to achieving real progress. Indeed, we acknowledge progress in advancing women in leadership. However, barriers to equality still persist. Despite mentorship programs and leadership training, women remain underrepresented in senior roles.

I do not consider myself an early or late adopter of technology. I need the right nudges to start exploring. After trial, I enjoy playing and learning new applications. Recently, our business unit started exploring Artificial Intelligence (AI) tools to enhance strategy delivery.

With programmatic advancements and a growing focus on omnichannel campaigns, the digital out-of-home (DOOH) industry continues to evolve rapidly. These trends provide insight into what to expect in the coming year. In digital advertising, DOOH is proving to be a dynamic and engaging medium.

If last year brought "quiet quitting", this year brings its noisier, angrier siblings. Loud quitting and rage applying are all about making a fuss. Does an employee want a pay rise? They’re asking for it. A team is unhappy with their manager? They’re letting people know.