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A marketer’s guide to creating clarity in chaos

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Marketing professionals are no strangers to change, but the pace and complexity of today's environment presents some real challenges and may seem daunting at times. However, by labelling and embracing this chaos, marketers can not only survive, but thrive.

The three apples that changed our world

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Three iconic apples have profoundly shaped human behaviour over the centuries. It began with Eve's fateful bite, symbolising our innate temptation for social status. Then came Newton's apple, revealing the gravitational forces that exist between objects and people. Finally, there was Steve Jobs' Apple, putting a powerful handheld window to the world in our palms - allowing us to seamlessly connect, purchase, and share our lifestyles like never before.

Calling all young entrepreneurs – the mental toolbox needed to succeed

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Ask any budding young entrepreneur in South Africa what they need most, and they will probably rattle off a list as long as your arm: Some moola to invest in their business. A stable electricity supply. The eradication of crime that destroys businesses and results in financial loss. Lower borrowing costs. Reasonable interest rates. And the list goes on.

Adtech’s future – AI, first-party data & privacy

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Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale.

Unleashing Business Potential with the Samsung Galaxy S24 Ultra

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As I navigate the ever-evolving landscape of digital transformation within various industries, I've come to realise how vital the tools we adopt are to our efficiency, connectivity, and competitiveness. In my experience, the Samsung Galaxy S24 Ultra epitomises the kind of transformational tool that transcends its basic function as a smartphone to become a cornerstone for innovative business practices.

Equipping business school graduates with “plug & play” skills

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The demand for highly skilled and adaptable professionals has never been greater. As businesses navigate the complexities of the 4th Industrial Revolution (4IR) and the digital era, they require graduates equipped not only with technical expertise but also with the soft skills and innovative mindsets necessary to thrive in this dynamic environment.

Unleashing the power of cross-functional collaboration

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In the dynamic landscape of contemporary business, team-based work and cross-functional projects are rapidly replacing traditional organisational structures, with an increasing number of leading-edge organisations embracing collaboration-driven models.

Embracing AI to reshape business dynamics & customer interaction

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World Innovation and Creativity Day fell on the 21st of April, reminding us of the boundless potential inherent in human ingenuity and technological advancement. Artificial Intelligence (AI) stands at the forefront of this celebration, reshaping the landscape of business operations and customer engagement. The combination of advanced data analytics with cloud computing has propelled AI into the spotlight, making its integration more accessible across industries.

BOOK REVIEW | Keorapetse Kgositsile & the Black Arts Movement

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A key study on writer and activist Keorapetse Kgositsile that presents a new approach to studying the radicalism of Africa and its diaspora, and makes a major contribution to the histories of Black lives, gender studies, jazz studies, politics, and creativity.

Unleashing the power of African creativity

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In recent years, the world has witnessed a remarkable shift in the global creative landscape, with African creativity arising as a powerful force to be reckoned with. As statistics and industry reports affirm, it is indeed our time to lead, and we have every reason to be proud of the incredible talent emanating from the diverse and rich cultures across the continent.

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