Tag: creativity

Generative AI has captured the imagination of businesses, governments and society at large. The possibilities seem limitless. These include transforming customer experiences, designing new business models and reinventing how industries operate.

Despite ongoing challenges such as inconsistent power supply and economic instability, an impressive 83% of small businesses have grown their revenue in the past year, and 90% are optimistic about their future growth. These findings from our 2025 State of Small Business Report may be surprising to most, but they prompt the question: What is driving this optimism? The answer lies in SMEs' bold embrace of technology.

Thinking Seriously is a three-part series for anyone who suspects their brain might be quietly sabotaging them at work. Starting with thoughts - the architects of our decisions - then moving through emotions and behaviours, this series unpacks the invisible mechanics driving how we think, feel and act in the ambiguous chaos of modern business.

As industries continue to undergo rapid digital transformation, the question on everyone's mind is, "Will AI take my job?". The answer isn’t as simple as a yes or no. Artificial Intelligence (AI) is changing the job landscape, but rather than replacing humans outright, it’s creating new opportunities. While some traditional tasks may be automated, entirely new roles are emerging that require unique skills in AI, data and digital expertise.

Many once assumed that Africa would remain on the fringes of the global music economy. The continent would export talent but never truly command its own industry. However, that notion was firmly silenced recently.

Imagine you had a time machine. But instead of a Delorean, it was an old-school Opel Corsa. If you stepped into a supermarket in 1999, you would notice bold, no-nonsense branding, straightforward labels and packaging that did the job without much fuss.

Leaders set the tone for workplace culture. They influence performance, productivity and profitability. Leaders also shape the environment in which employees either thrive or disengage. A study conducted in US in response to the Great Resignation, which saw employees leave their jobs in record numbers after the COVID-19 pandemic.

In the world of advertising, strategy is often overlooked because it operates behind the scenes. Yet, much like the human nervous system, it plays a critical role in ensuring everything functions smoothly. The nervous system transmits signals that enable movement, sensation and reflexes, keeping the body in sync and responsive.

In a world where artificial intelligence (AI) is increasingly being weaponised by cybercriminals, the question of whether we can effectively combat AI threats with more AI is not just a technical inquiry, but a pressing global concern. AI-generated cyberattacks, such as deepfake technology and automated hacking attempts, have created a cybersecurity arms race.

Supporting women in the workplace requires action, not just advice. As such, sponsorship is the key to achieving real progress. Indeed, we acknowledge progress in advancing women in leadership. However, barriers to equality still persist. Despite mentorship programs and leadership training, women remain underrepresented in senior roles.