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The psychology behind discounting – why shoppers chase deals

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South Africans welcome the StatsSA announcement that inflation has fallen to 3.8%, the lowest since March 2021. However, this decrease will not necessarily lead to immediate price reductions. As a result, consumers will keep searching for specials, loyalty programmes, and discounts. These strategies help them stretch their money further.

The role of AI in combating misinformation – an in-depth analysis

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In an era defined by information overload, distinguishing between fact and fiction has become a paramount challenge. Artificial intelligence (AI) has emerged as a powerful ally in the fight against misinformation, employing sophisticated algorithms and machine learning techniques to ensure the integrity of the information disseminated to the public.

BOOK REVIEW | Principles of Building Sustainable Wealth

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Are you ready to embark on a life-changing journey towards financial success and fulfillment? Look no further than this exceptional masterpiece, where Fulufhelo has meticulously crafted a roadmap to prosperity that will change the way you think about wealth.

Samsung’s Galaxy AI – Revolutionising the Business Smartphone Experience

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In the ever-evolving landscape of technological innovation, Samsung's Galaxy Artificial Intelligence (AI) is emerging as a game-changer, redefining the smartphone experience for business professionals. This article explores how Galaxy AI is revolutionising the user's life at work, in the office, or in their business dealings, focusing on some of the key features that help deliver this.

Generative AI poses significant reputation & trust risks

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Sports Illustrated – which was dragged through a protracted scandal after it was found that its publisher The Arena Group allowed artificial intelligence (AI)-generated content in the magazine, and the subsequent fallout including its CEO being fired and a missed license payment – has recently received a lifeline in the form of a new publisher in Minute Media.

Things that will shape advertising in 2024

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At the beginning of every year, a barrage of trend think pieces flood our favourite news sites and inboxes, courtesy of whatever newsletter we don’t remember subscribing to – from the useful; “Three factors influencing your investments this year” to the downright absurd; “Why that cuddly kitty of yours is a killer.” And no, we didn’t make that last one up – it’s a bona fide New York Times article!

Spilling the beans on disputes in the Metaverse

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Given the multi-faceted nature of the Metaverse, the disputes that could arise are limitless. It is therefore important that dispute resolution mechanisms that will be used in dealing with Metaverse-related disputes are agile enough to account for a new legal environment.

Making newsletters pack more punch

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Whatever your marketing goals, newsletters are an excellent way to gain and retain customers, or convert existing subscribers into customers. Do you have a newsletter strategy in place? If not, it’s time to consider the power of a well-planned marketing email newsletter.

A virtual PA and a digital artist at your fingertips –...

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Fancy seeing Pope “P. Diddy” Francis in a puffer jacket and King Charles and Queen Camilla rocking some slick moves at their coronation after-party? It’s all in an Artificial Intelligence’s work for today’s clever image-generation bots, which are offering a fun artistic outlet for some while others ponder the ethics of creating deep-fake images from scratch.

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