Tag: content

Connected TV (CTV) isn’t new. It’s simply the next step in how we watch television. For media planners, that shift unlocks bigger budgets, sharper targeting, and more engaged viewers.The media industry loves shiny acronyms. Over-the-Top (OTT), Advertising-based Video on Demand (AVOD), Free Ad-Supported Streaming Television (FAST) – and now CTV. But in the rush to label every shift in viewing habits, we often forget something simple.

The much-anticipated Fan Insights Report reveals how live sports consumption is rapidly evolving. Shifts in fan behaviour, expectations and engagement are reshaping the live event experience. These changes reflect broader trends influencing what sports fans want today.

When it comes to online searches, these days people and especially younger people, are letting their fingers do the talking on social media platforms such as TikTok, Instagram and YouTube. Brand marketers should be changing their tack to follow these consumers, shifting their chief efforts from website Search Engine Optimisation (SEO), to ensuring their social media is visible online. 

Public Relations (PR) is more crucial than ever in the age of Generative AI (GenAI) and Large Language Models (LLMs). AI-driven search engines no longer just scan social media or reviews - they prioritise authoritative, editorial content. This shift is redefining online reputation and elevating PR’s role in shaping brand credibility.

With programmatic advancements and a growing focus on omnichannel campaigns, the digital out-of-home (DOOH) industry continues to evolve rapidly. These trends provide insight into what to expect in the coming year. In digital advertising, DOOH is proving to be a dynamic and engaging medium.

The Africa’s entertainment and media industry is expected to outpace global growth in the next five years, driven by internet advertising and streaming services.

Revenge porn and legislation have become critical issues, as victims face complex legal challenges in seeking justice and protection. The internet and digital platforms have significantly impacted privacy rights and the legal landscape. Social media, blogs, and other online forums have created a complex cyber landscape.

Samsung Electronics Co., Ltd. has announced that its newest products and services have been recognised by the prestigious CES® 2025 Innovation Awards, including four “Best of Innovation” winners, from the Consumer Technology Association (CTA)®.

Empathy is a key differentiator in creating exceptional customer experiences. In an increasingly tech-driven business world, it stands out. Labelled a ‘soft skill,’ it is a complex trait to develop. This development requires self-awareness, emotional intelligence, and ongoing effort.

South Africans welcome the StatsSA announcement that inflation has fallen to 3.8%, the lowest since March 2021. However, this decrease will not necessarily lead to immediate price reductions. As a result, consumers will keep searching for specials, loyalty programmes, and discounts. These strategies help them stretch their money further.