Tag: Consumer Psychology Lab
Empathy enhances customer experience
Empathy is a key differentiator in creating exceptional customer experiences. In an increasingly tech-driven business world, it stands out. Labelled a ‘soft skill,’ it is a complex trait to develop. This development requires self-awareness, emotional intelligence, and ongoing effort.
Refocusing CX in 2024 – key areas
In today’s rapidly evolving market, customer experience (CX) is a battleground for companies vying to secure a competitive edge. Globally, evidence of the unequivocal correlation between CX and a company’s financial performance is widely understood.
Why are customers so emotional right now?
Liezel Jonkheid | Director and Founder | Consumer Psychology Lab | mail me |
South African consumers are in a fragile state - emotionally, psychologically,...
