Tag: consumer expectation
REPORT | The Future Shopper
Study shows more than 85% of surveyed South African shoppers say retailers need to get better at giving them the products, service and experience they want. South Africans surveyed form part of a study of over 30,000 global online consumers from 18 countries.
B2B brand focus – defining the next generation of commerce experience
Consumer expectations of online commerce experiences, historically, have primarily been established by B2C interactions. In this ever-integrating arena, B2B players must increasingly look sideways at some well-entrenched B2C behaviours to gain a competitive edge.
