Tag: brand

Imagine you are going for a weekend away…you’ve Googled how to get there and what to do, you’ve Uber’d a car to the airport...

Business leaders often struggle to find a balance between protecting commercial interests and adhering to the principles of good business ethics. Following the recent spate...

In a highly fragmented world the consumer is looking for simplicity and navigable signs to know which brands to transact with and which to...

By Jason Cleghorn, marketing director at Maserati South Africa The luxury vehicles segment in South Africa is completely different to any other market. It is...

Despite an optimistic outlook for small and medium enterprises this year, experts have warned that entrepreneurs cannot afford simple mistakes if they are to get ahead in tough local conditions.

As the digital industry, we are the custodians of change. We introduce the tools that have the potential to bring exponential levels of growth, efficiency and engagement to our businesses. However, digital alone is not the cure-all for every business problem. In order for digital to succeed in today’s climate, it has to be keenly focused on consumer and employee needs.

Managing your organisation’s reputation, regardless of industry, is a key component of effective corporate governance and – if poorly handled – can adversely affect your bottom line.

Marketers are facing challenging decisions and trade-offs when it comes to building and sustaining their brands during these recessionary times. South Africa is teetering on...