Tag: brand

Public Relations (PR) is more crucial than ever in the age of Generative AI (GenAI) and Large Language Models (LLMs). AI-driven search engines no longer just scan social media or reviews - they prioritise authoritative, editorial content. This shift is redefining online reputation and elevating PR’s role in shaping brand credibility.

Charlie Stewart | CEO | Rogerwilco | mail me |  Word on the street and in boardrooms across the world is that the Metaverse is...

Resilience is increasingly recognised as a key skill for thriving in the future workplace. By extension, brand resilience is equally important in crowded marketplaces, plagued by economic headwinds. 

Once brushed off as an imaginary world, today's metaverse is no longer just a fantasy but a space ripe with potential. The global metaverse market is expected to increase to USD 678.8 billion by 2030, with the Asia Pacific (APAC) region rising as a bright spot. The reason for this growth is apparent – the technology upon which the metaverse is built is quickly adopted, and features such as non-fungible tokens (NFTs), blockchain and decentralised autonomous organisations (DAOs) have crept into mainstream consciousness.

Most brands understand that the new world is here, and they need to adapt their strategies to be relevant and sustainable. More and more data prove purpose is good for business and should be the nucleus of any business and brand strategy.

With the public influence of online as an atomic conduit of marketing, Word of Mouth Marketing (WOMM) is no longer reserved for the offline arena. Digital integration has made online an adrenalised distribution channel that bullet-trains references, commodities, recommendations and reviews through communities and economies.

White label. Private label. These are the name tags attached to the intelligent rebranding and labelling of services and solutions to create ecosystems of value that allow for smaller companies to achieve systematic growth.

Many leading brands find that the operational transformation journey is more challenging, costly, and resource-demanding than expected. Organisations must unify their people, processes, and technology around the common goal of digital excellence to succeed. This is true whether your organisation is made up of multiple entities or functions as a universe of channels reaching out to customers in new and expanding markets.

Trade mark protection does not end at registration, and trade mark enforcement does not need to involve lengthy litigation or extensive legal fees for brand owners. Having a good trade mark enforcement strategy is essential in ensuring that a brand owner’s trade mark not only remains proprietary to them, but that it also does not become vulnerable to genericism.

The time you will take to read this opening sentence is about how long a brand has to grab a consumer's attention, which is why breaking the attention convention in a world evolving at breakneck speed is vital.