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90% off is 100% fake!

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Con artists and scammers are becoming more skilled at manipulating bank details and private information from consumers. It is important to understand the risks and recognise the warning signs. Fraud and scam statistics in South Africa are alarming.

Black Friday fraud prevention – protect your credit and transactions

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With Black Friday around the corner – a time when credit and account cards are in heavy use – we are urging consumers to stay alert against the rise in fraudulent activities. The increase is the use of online platforms for shopping and managing bills, opens us up to more advanced types of fraudulent activity, so preventing and minimising the risk of financial fraud is important.

Cyber defence for Black Friday

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As Black Friday approaches, millions of consumers prepare for one of the busiest shopping days of the year. The excitement of discounts and limited-time deals drives online shopping. However, this also creates an opportunity for cybercriminals to exploit the surge in activity.

Black Friday sales preparation – navigating the retail rush

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Black Friday is almost here, raising stress levels for everyone involved. Shoppers rush to find valuable deals. Retailers need to achieve sales targets to satisfy shareholders. To succeed this year, organisations must maximise their retail technology investments and offer real value and superior customer experiences.

Things that will shape advertising in 2024

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At the beginning of every year, a barrage of trend think pieces flood our favourite news sites and inboxes, courtesy of whatever newsletter we don’t remember subscribing to – from the useful; “Three factors influencing your investments this year” to the downright absurd; “Why that cuddly kitty of yours is a killer.” And no, we didn’t make that last one up – it’s a bona fide New York Times article!

An analysis of traffic, transactions & Black Friday dynamics

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Black Friday has come and gone, and with the current state of our economy we’ve seen a significant change in consumer behaviour. This years Black Friday has some clearly defined changes such as how consumers chose to make their purchases, the platforms they used to make them as well as how much they chose to spend.

Rate reprieve will lift holiday spirits after a tough year

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While many factors indicated the possibility of a rate hike, the South African Reserve Bank (SARB)’s decision to hold their key lending rate provides some relief after a challenging year.

Black Friday – buy or invest?

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Black Friday has grown in prominence in South Africa over the last few years and has fundamentally changed the way South Africans shop. While average spending in November has historically been higher than in the first 10 months of the year, it was always well below the traditional festive season trading numbers recorded in December.

Are retailers ready for Black Friday?

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With Black Friday around the corner, South African retailers are gearing up for one of the busiest shopping days of the year. Unfortunately, most are ignoring a vital element in ensuring they are ready for the influx of shoppers. Black Friday and Cyber Monday have become staples of the South African calendar, with shoppers spending billions of Rands on deals.

Deciphering consumer psychology during the festive season

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As the year draws to a close, the festive season emerges as a pivotal juncture for both South African businesses and consumers, laden with anticipation and opportunity. With South African consumers facing financial hardships in the form of multiple interest rate hikes and fuel price increases, research indicates that South Africans are still projected to spend over R200 billion this festive season

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