Tag: Black Friday

Over the past five years, Black Friday and Cyber Monday has become big business in South Africa. And we are not talking about standing in insanely long queues for toilet paper; while South Africa has not embraced the same type of discounts that the US does when Black Friday officially opens the festive shopping season, South Africans are always up for a deal and want to be first in line to take advantage of this.

The Black Friday sales frenzy can trigger our deepest emotional and cognitive responses and can lead us down a path of unnecessary spending. However, consumers can use insights from behavioural economics to empower them to make decisions that align with their individual financial goals.