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Micro and macro rewards for engagement

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Different kinds of rewards have different behavioural pros and cons. However, when used together, they can produce outstanding results. Almost all employee engagement, channel incentive and customer loyalty programs include some form of tangible, extrinsic reward. While there is a vast middle ground, in general, there are two kinds of rewards. These are micro and macro rewards.

Pre-approval’s impact on buyers – house hunting with confidence

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Astute property buyers are increasingly viewing pre-approval for home loans as the first step in the purchasing process. This step helps each buyer understand their budget. It also makes their offer more attractive to sellers.

What today’s sports fans really want, and why we should listen

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The much-anticipated Fan Insights Report reveals how live sports consumption is rapidly evolving. Shifts in fan behaviour, expectations and engagement are reshaping the live event experience. These changes reflect broader trends influencing what sports fans want today.

Empathy enhances customer experience

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Empathy is a key differentiator in creating exceptional customer experiences. In an increasingly tech-driven business world, it stands out. Labelled a ‘soft skill,’ it is a complex trait to develop. This development requires self-awareness, emotional intelligence, and ongoing effort.

The psychology behind discounting – why shoppers chase deals

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South Africans welcome the StatsSA announcement that inflation has fallen to 3.8%, the lowest since March 2021. However, this decrease will not necessarily lead to immediate price reductions. As a result, consumers will keep searching for specials, loyalty programmes, and discounts. These strategies help them stretch their money further.

Cyberattacks on critical infrastructure – threats rising across sectors

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Consumers are familiar with phishing emails, fraudulent SMS messages and social media scams. However, the scale and complexity of cyberattacks on critical sectors far exceed these relatively simple threats. Entire industries and governmental bodies face increasingly sophisticated attacks. These attacks can cripple essential services, cause significant economic damage and compromise sensitive data on a massive scale.

Gen Z retail strategies to engage consumers

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Generation Z, born between the late 1990s and early 2010s, is moving into the workforce and becoming one of the most influential consumer demographics. Retailers will need to adjust their strategies if they are to remain relevant for this highly educated, socially aware and digitally connected cohort.

Combatting workplace bullying

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Workplace bullying transcends mere professional misconduct; it is a violation of human rights that undermines employee dignity and wellbeing. Bullying manifests in various forms - verbal, emotional, psychological and even through passive-aggressive behaviours such as exclusion and gossip. In South Africa, the implications of workplace bullying extend beyond moral concerns, as it infringes on constitutional rights.

Auctioneering strategies and insights

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One of the least known facts about live auctions is the ability of auctioneers’ to “read the room” and determine who the main bidders are while gauging bidders’ triggers that will help them to secure the items they want at a price they are prepared to pay.

Surrounded by Liars

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From the Sunday Times bestselling author of the international phenomenon Surrounded by Narcissists. Studies suggest two people who have never met before will tell three lies within the first five minutes. Astounding. But why?

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