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BOOK REVIEW | Playground

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A powerful new novel from the Pulitzer prize-winning and booker-shortlisted author of the Overstory and Bewilderment. Rafi and Todd are two polar opposites at an elite high school where they bond over a three-thousand-year-old board game. It sets them up for life: Rafi will get lost in literature, while Todd’s work will lead to a startling artificial intelligence (AI) breakthrough.

Quantum + AI – could their synergy spark machine thinking into...

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Can machines think? Turing posed this question in his 1950 paper "Computing Machinery and Intelligence" while working at the University of Manchester. In his paper, Alan Turing introduced the world to The Turing test, which he originally called "The Imitation Game" - a test of a machine's ability to exhibit intelligent behaviour equivalent to or indistinguishable from a human's.

Cloud-based UCaaS solutions are transforming communications

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Public Branch Exchange (PBX) has been synonymous with business communication for decades, representing a kind of mini phone network for a business’s internal and external communication. Traditionally, it has been a big investment and, as we all know, technology ages and needs to be serviced. 

BusinessBrief October/November 2024 edition is now available!

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Read our exclusive cover story titled Quantum + AI – could this synergy spark machine thinking into consciousness? by Darren Lentz, Senior Manager and Faheem Ballim, Manager, KPMG South Africa, plus a host of other topical management articles written by professionals, consultants and academics.

The human ‘X-factor’ in AI-driven marketing

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A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. Part excitement, part scepticism. Across industry gatherings and in hushed conference calls, professionals half-joked about AI potentially rendering traditional skills redundant. However, as we ventured into this new terrain, our initial apprehension gave way to a profound realisation: AI wasn’t here to replace us; it was here to enhance our capabilities and extend our reach. 

Digital advertising growth trends

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Digital advertising in South Africa is on the rise, driven by business-oriented trends. The annual report, conducted in partnership with PwC, seeks to accurately measure the total revenue generated by domestic online media, including mobile advertising. While we have witnessed how the digital ecosystem has become a lot more creative, driving performance and connecting with audiences to build trust, the power of generative artificial intelligence (AI), retail media and social communities continue to provide opportunities for marketers and business growth alike.

AI simplifying global payroll

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Artificial Intelligence (AI) is revolutionising global payroll management, making it more efficient and accurate – not only for businesses but also payroll professionals. AI isn’t replacing payroll professionals; it’s empowering them. The technology acts as a powerful partner, augmenting payroll professionals’ capabilities, enhancing their productivity and allowing them to play a more integral role in the organisation’s success.

AI-enabled PCs – driving a new era of productivity

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The technology landscape is undergoing a seismic shift comparable to the spread of smartphones in the mid-00’s. While we’ve had a constant stream of technological advancements since then, none have had the same transformative impact as the rise of artificial intelligence (AI).

Managing emerging technologies in auditing

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While many audit tools and methods have evolved over time, the practice of audit has been in existence for years. But how do we as auditors stay ahead of the curve of emerging technologies? As audit professionals we often find ourselves facing unique challenges ranging from misalignment with auditees to insufficient identification of changing risk areas with technology advances and keeping pace with emerging technologies while ensuring the integrity of financial information.

AI and ethical creative writing

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Like many companies, we grapple with the ethics of using Artificial Intelligence (AI) in our work, which for us is creating brilliant campaigns for our clients. Over the past year or so, since AI really made itself felt, we’ve hashed and rehashed so many questions, especially around content generation: can we use AI to produce copy for our clients? Should we? If so, how should we? What should we tell them about using AI, if anything? And why should they pay us to use AI when they can do it themselves – for free?

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