The real cost of hiring – what SMEs often overlook when expanding

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Garth Rossiter | Chief Credit & Capital Officer | Lula | mail me |


South Africa’s Small and Medium Enterprises (SMEs) face increasing pressure to grow cautiously. Economic volatility, rising operating costs and stubbornly high unemployment continue to reshape hiring decisions across the small business sector.

According to Statistics South Africa’s Quarterly Labour Force Survey, the country’s official unemployment rate climbed to 32.9% in Q1 2025. Formal sector employment also declined by 245,000 jobs during the same period. At the same time, SMEs remain one of South Africa’s most important economic engines. They contribute an estimated 60% of employment and account for most formal businesses in the country.

Against this backdrop, many SME owners now face a critical question. Should they hire full-time employees or rely more heavily on contractors to remain agile? The answer involves far more than comparing salaries alone.

SMEs rethink workforce strategies amid economic pressure

Payroll is often the single biggest cost line item for SMEs, particularly in uncertain economic conditions. Business owners are balancing the need to grow with the need to remain financially resilient. That’s why the hiring versus contracting decision has become such an important strategic conversation.

Many SMEs underestimate the real cost of hiring full-time employees beyond monthly salaries. Hiring a permanent employee comes with additional costs. These include statutory contributions, onboarding, equipment, software licences, management time and cultural integration.

There’s also the risk of hiring the wrong person, which can become incredibly costly through lost time, reduced productivity and operational disruption. The real cost of hiring, therefore, extends beyond payroll alone. It also includes long-term operational efficiency, organisational stability and management capacity.

Flexible hiring models gain momentum

Recent data from the Absa/SACCI Small Business Growth Index shows that many South African SMEs still focus on survival instead of aggressive expansion. Rising transport, utility and input costs continue to place additional pressure on already thin margins.

These conditions are increasing interest in flexible workforce models. Contractors can make a lot of sense for SMEs entering new markets, launching new products or taking on specialised short-term projects.

This approach allows businesses to test opportunities and access critical skills without immediately committing to long-term fixed costs. However, we caution against over-reliance on contractors. This approach can create long-term operational risks.

Businesses still need institutional knowledge, culture and continuity. Core functions that drive long-term value should ultimately sit with people who remain invested in the business over time. The real cost of hiring also includes the cost of failing to retain institutional knowledge.

Businesses that rely too heavily on temporary skills may weaken long-term continuity and culture. Recruitment activity remains one of the clearest indicators of confidence in the SME sector. Many businesses are currently seeking funding specifically to expand operational capacity and hire talent.

Recruitment confidence reflects future growth expectations

We’re seeing more SMEs looking for growth funding to support expansion plans and build teams. That’s generally a positive sign because recruitment usually reflects optimism about future demand and market opportunity. For SME owners considering their next hire, leaders should avoid reactive decision-making.

Don’t hire simply for the sake of hiring. The real question is whether the role is core to the future of the business and whether the timing is right. It’s far better to spend time finding the right person than rushing into the wrong hire. Ultimately, the real cost of hiring depends on strategic alignment, timing and long-term business value.


 




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