Mandisa Ntloko-Petersen | Chief Marketing Officer | BCX | mail me |
Creativity is one of the core success metrics of the modern business.
“We are all capable of being creative. With the use of the correct tools, our innate skills can be enhanced and harnessed.”
These are the words of Dr Monica Garfield[1] from Bentley University when analysing the impact of technology on creativity, and how the two forces combined can translate into innovative thinking within the organisation. It’s a sentiment echoed by Michael Boyles, contributing author for HarvardBusiness School online,[2] the institution highlighting how it is creativity that facilitates growth and allows for employees and organisations to adapt with agility and resilience to uncertainty and complexity, both within the business and in the world as a whole.
Creative thinking, technology and people are the next big thing in business and together they are set to shape success in 2022. Not individually. Not as singular components. But as…
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Read the full article by Mandisa Ntloko-Petersen, Chief Marketing Officer, BCX, as well as a host of other topical management articles written by professionals, consultants and academics in the October/November 2022 edition of BusinessBrief.
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