The practical guide to easy-to-understand language
By Bittie Viljoen-Smook
Plain Language is an excellent guide to using clear and simple language, especially in South Africa where approximately 90% of the population consists of non-English first language speakers in a mostly English speaking business world.
Focusing on the fields of business, marketing, economics, insurance and finance, the book is about communication in language that everybody understands.
Rewriting inaccessible communications
Topics include logical content, style, grammar, vocabulary and structure. This is also a practical workbook, with tools to rewrite inaccessible communications and many examples of communications before and after simplification.
While the book focuses mainly on plain English, most of the principles apply to language in general, therefore the guidelines will prove valuable to any communicator.
Individuals, businesses and society as a whole will benefit from the use of language that is easy to understand, enabling them to engage meaningfully, do business successfully and function efficiently.
About the author
Bittie Viljoen-Smook has more than 20 years’ experience in language practice, from writing and translation to teaching business English and the standardisation of financial terminology. She is the author of numerous publications, including an English style guide and business dictionaries.
- Publisher | NB Publishers |
- ISBN | 9781868902187 |
- Recommended Retail Price | R250.00 |
- CLASSIFICATION | Style Guide |